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George Steinmann, artist, musician and researcher, is recognized as an eminent intermediary between art and the sciences in Switzerland. For many years he has been investigating the relation between ecology and aesthetics. Many of Steinmann’s works are created in a lengthy process and often involve other artists and scientists working on trans-disciplinary projects. Call and Response presents George Steinmann’s thinking and working methods and analyses the development of his oeuvre and his collaboration with other disciplines. The second part of the book features selected works from the past thirty years and discusses them in context of today’s artistic discourse. The book was published to coincide with an exhibition at Kunstmuseum Thun in Switzerland in Fall 2014.
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Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.
Very Good,No Highlights or Markup,all pages are intact.
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Vols. 1-108 include Proceedings of the society (separately paged, beginning with v. 30)