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Country-of-Origin Effect in International Business
Various phenomena in the global economy, such as intensifying firm internationalization and international sourcing resulting in a growing number of hybrid products, raise the question of whether the country-of-origin (COO) and the country-of-origin effect (COE) still matter in contemporary international business. This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones. This edited book offers a multifaceted approach to COO and COE. It explores COO communication/neutralization, economic and legal issues, as well as semiotic and anthrop...
Prager Morgenpost
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Andrzej Wajda
The work of Andrzej Wajda, one of the world's most important filmmakers, shows remarkable cohesion in spite of the wide ranging scope of his films, as this study of his complete output of feature films shows. Not only do his films address crucial historical, social and political issues; the complexity of his work is reinforced by the incorporation of the elements of major film and art movements. It is the reworking of these different elements by Wajda, as the author shows, which give his films their unique visual and aural qualities.
Así es mi corazón
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In Permanent Transit
In Permanent Transit: Discourses and Maps of the Intercultural Experience builds interdisciplinary approaches to the study of migrations, traffics, globalisation, communication, regulations, arts, literature, and other intercultural processes, in the context of past and present times. The book offers a convergence of perspectives, combining conceptual and empirical work by sociologists, anthropologists, historians, linguists, educators, lawyers, media specialists, and literary studies writers, in their shared attempt to understand the many routes of the intercultural experience. This Permanent Transit generates an overlapping of cultures, characteristic of a site of cultural translation. In ...
Handbook of Polish, Czech, and Slovak Holocaust Fiction
The Handbook of Polish, Czech, and Slovak Holocaust Fiction aims to increase the visibility and show the versatility of works from East-Central European countries. It is the first encyclopedic work to bridge the gap between the literary production of countries that are considered to be main sites of the Holocaust and their recognition in international academic and public discourse. It contains over 100 entries offering not only facts about the content and motifs but also pointing out the characteristic fictional features of each work and its meaning for academic discourse and wider reception in the country of origin and abroad. The publication will appeal to the academic and broader public i...
Krzysztof Kieslowski
Krzysztof Kieslowski’s untimely death came at the height of his career, after his Three Colors trilogy of films garnered international acclaim (and an Oscar nomination), and he had been proclaimed Europe’s most important filmmaker by many critics. Born in 1941, he was only fifty-four years old when he died. Kieslowski himself tried to tell the story of his life and career in the 1993 book Kieslowski on Kieslowski. This collection, by contrast, reveals the shifting voice of a filmmaker who was initially optimistic about his social and cultural role, then felt himself buffeted by the turbulent politics and events of the People’s Republic of Poland. As described in the chronology in this ...
Biotechnology for Treatment of Residual Wastes Containing Metals
Biotechnology for Treatment of Wastes Containing Metals addresses various aspects related to different wastes that have a metallic content and represent a serious risk for the environment and human health. These wastes, due to their physical and chemical characteristics, have been the object of studies which have led to the development of different technologies in recycling, reuse or adequate disposal, biotechnology being one of these alternatives. Biotechnology offers a range of options for the treatment of types of waste using microorganisms, biomass and their by-products. The mechanisms involved in these waste treatment processes are diverse and complex, and its optimization and efficiency is multifactorial. This text contains nine chapters related to the problem of the metal contamination in the environment as well as some of the different biotechnological alternatives that have been applied for the reduction and/or recovery of metal contamination.
In Celebration of Women in Molecular and Cellular Reproduction
At present, less than 30% of researchers worldwide are women. Long-standing biases and gender stereotypes are discouraging girls and women away from science-related fields, and STEM research in particular. Science and gender equality are, however, essential to ensure sustainable development as highlighted by UNESCO. In order to change traditional mindsets, gender equality must be promoted, stereotypes defeated, and girls and women should be encouraged to pursue STEM careers.
