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Design of Assistive Technology for Ageing Populations
This book focuses on various aspects of research on ageing, including in relation to assistive technology; dignity of aging; how technology can support a greater understanding of the experience of physically aging and cognitive changes; mobility issues associated with the elderly; and emerging technologies. The 80+ age group represents an expanding market, with an estimated worth of £21.4 billion a year. Everyone is affected by this shift in demographics – we are getting older and may become carers – and we need to prepare ourselves and adjust our surroundings for longer life. Products, services and environments have been changing in response to the changing population. Presenting international design research to demonstrate the thinking and ideas shaping design, this book is a valuable resource for designers; product developers; employers; gerontologists; and medical, health and service providers; as well as everyone interested in aging.
Social Entrepreneurship and Enterprises in Economic and Social Development
This book explains how and why it's important to integrate social entrepreneurship and social enterprises with social and economic development.
Customer Loyalty and Brand Management
Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, und...
Remaking Money for a Sustainable Future
EPDF and EPUB available open access under CC-BY-NC-ND licence. Money is central to capitalism and to our many sustainability crises. Could we remake money so as to advance sustainable economies and fair societies? A growing number of scholars, politicians and activists think we can, and they are doing it from the bottom up. This book examines how grassroots groups, municipalities and radical crypto-entrepreneurs are remaking money by designing and organising complementary currencies. It argues that in their novel ideas and governance practices lie the key for building green and inclusive economies. Engaging imaginatively with the future of money, this accessible book will appeal to anyone interested in constructing a more sustainable and just world.
Design for Health
One of the most complex global challenges is improving wellbeing and developing strategies for promoting health or preventing ‘illbeing’ of the population. The role of designers in indirectly supporting the promotion of healthy lifestyles or in their contribution to illbeing has emerged. This means designers now need to consider, both morally and ethically, how they can ensure that they ‘do no harm’ and that they might deliberately decide to promote healthy lifestyles and therefore prevent ill health. Design for Health illustrates the history of the development of design for health, the various design disciplines and domains to which design has contributed. Through 26 case studies pr...
New Perspectives in Marketing by Word-of-Mouth
New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company's reputation. Some of the things the book will explain include:- How brand love is built in the fashion industry - How larger organisations effectively respond to negative social media.
Proceedings of the 25th Annual Cognitive Science Society
This volume features the complete text of the material presented at the Twenty-Fifth Annual Conference of the Cognitive Science Society. As in previous years, the symposium included an interesting mixture of papers on many topics from researchers with diverse backgrounds and different goals, presenting a multifaceted view of cognitive science. This volume includes all papers, posters, and summaries of symposia presented at the leading conference that brings cognitive scientists together. The theme of this year's conference was the social, cultural, and contextual elements of cognition, including topics on collaboration, cultural learning, distributed cognition, and interaction.
Evaluating Websites and Web Services: Interdisciplinary Perspectives on User Satisfaction
The pervasiveness of the Internet has had a significant impact on global politics, economics, and culture. To create a truly effective product in such a saturated digital environment, developers must study what has come before and how they can utilize existing tools to even greater effect. Evaluating Websites and Web Services: Interdisciplinary Perspectives on User Satisfaction explores some of the various approaches to the study and assessment of Internet technologies, providing scholars, researchers, developers, and professionals with critical knowledge and an interdisciplinary perspective on e-services in a variety of functional areas, from government and commerce to social media and education.
