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The DREAM Founder
The DREAM Founder is an essential entrepreneurship guide for early-stage Indian start-ups. It also has interviews with some of the most successful entrepreneurs in the world of start-ups, such as Sanjeev Bikhchandani of Naukri.com, Deepinder Goyal of Zomato, Meena Ganesh of Portea Medical and Dr Annurag Batra of Businessworld. It includes start-ups that have succeeded and also those who have failed, as you can learn so much from failures. Dhruv Nath shares how you can become a DREAM Founder with these simple steps: · Dream big · Right team · Execution · Attitude · Make opportunities out of crises
Metaphors of Love and Universe
This book is a work of poetry on the metaphors of Love and Universe. The author solely believes in love and the magic of universe. This book is divided into two sections one is the “Metaphors of Love” and other is “Metaphors of Universe.” Love and Universe are the two things which confide our entire lives. Read the metaphors and let yourself take a brief pause to realize that sometimes “Its okay to be dependent on Universe” Universe has sent you for a purpose. The purpose is to love, to live, to laugh and to enjoy. Virtual hugs to everyone reading this. Thank you !
Optics
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Digital Marketing Outreach
This book studies the use of digital marketing across the economic, social, and political sectors of India. It looks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing initiatives and improve reach, sales, and social media engagement. The volume analyses various themes including viral marketing, influencer marketing, webrooming behaviour, online impulse buying, telemedicine, social media advertising, and app-based cab services. It examines the role of digital marketing in creating a positive and favourable brand image for organizations by advertising their social responsiveness on social media and studies the influence of political brand value on social media activities. The authors also provide insight into changing trends within consumer behaviour, reflect on future challenges within the field, and highlight areas of growth. An important contribution to the study of new and emerging marketing practices, the book will be indispensable for students, researchers, and teachers of communication, marketing, brand management, social media marketing, advertising, e-business, digital humanities, and consumer behaviour.
