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Handbook of Research on Customer Equity in Marketing
Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizin
Who's who in International Business Education and Research
'This work is recommended for corporate libraries whose companies are involved in international business, and for academic libraries affiliated with colleges of business.' - Kay M. Stebbins, Choice This project is distinctive in that it really is a 'Who's Who' rather than a directory of all scholars engaged in international business education and research.
Globalization of Management Education
In this comprehensive report, the AACSB Task Force explores broad globalization trends in management education that command the attention of any individual or institution striving to navigate in today's environment.
Enterprise Resource Planning: Solutions and Management
Enterprise resource planning (ERP) refers to large commercial software packages that promise a seamless integration of information flow through an organization. Traditionally, separate units were created within an organization to carry out various tasks, and these functional areas would create their own information systems thereby giving rise to systems that were not integrated. ERP strives to provide a solution to these problems. Enterprise Resoure Planning Solutions and Management examines the issues that need to be further studied and better understood to ensure successful implementation and deployment of ERP systems.
REA's Authoritative Guide to Graduate Schools
REAs reference book profiles top graduate schools in over sixty fields of study, including engineering, biology, psychology, and chemistry. The profiles have clear, easy-to-read comparison charts that give details to help you select the best graduate school for you. Contains information on enrollment, admissions requirements, financial aid, tuition, and much more. This book is a helpful guide to students who are considering graduate school.
Knowledge Management and Business Model Innovation
We are living in interesting times characterized by increasing digitalization of business enterprises in a global interconnected knowledge economy. With waning euphoria about the first wave of digital e-business enterprises and a sobering dot-com stock market, business model innovation is being recognized as the key enabler that can unleash value creation for new digital enterprises. In contrast to traditional factors of production, knowledge assets and intellectual capital are expected to play a dominant role in determining both valuation and value-creation capabilities of most new age enterprises. Not surprisingly, Knowledge Management for Business Model Innovation is anticipated to be the mantra for survival, competence and success of Net enterprises as well as traditional brick-and-mortar enterprises faced with the challenge of transforming their business models into and beyond click-and-mortar companies.
