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An award-winning study of how formal and informal public discourse shapes opinions A foundational text of twenty-first-century rhetorical studies, Vernacular Voices addresses the role of citizen voices in steering a democracy through an examination of the rhetoric of publics. Gerard A. Hauser maintains that the interaction between everyday and official discourse discloses how active members of a complex society discover and clarify their shared interests and engage in exchanges that shape their opinions on issues of common interest. In the two decades since Vernacular Voices was first published, much has changed: in the aftermath of the 9/11 terrorist attacks, US presidents have increasingly...
Includes entries for maps and atlases.
Ulman examines the role of grammar and theories of language in the formation of eighteenth-century rhetorical theory, investigating the significance of language theory for such key concerns of eighteenth-century rhetoric as verbal criticism, style, taste, and elocution.