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The Internet and digital technologies have changed the world we live in and the ways we engage with one another and work and play. This is the starting point for this collection which takes analysis of the digital world to the next level exploring the frontiers of digital and creative transformations and mapping their future directions. It brings together a distinctive collection of leading academics, social innovators, activists, policy specialists and digital and creative practitioners to discuss and address the challenges and opportunities in the contemporary digital and creative economy. Contributions explain the workings of the digital world through three main themes: connectivity, crea...
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The Internet can be a scary, dangerous place especially for children. This book shows parents how to help digital kids navigate this environment. Sexting, cyberbullying, revenge porn, online predators…all of these potential threats can tempt parents to snatch the smartphone or tablet out of their children’s hands. While avoidance might eliminate the dangers, that approach also means your child misses out on technology’s many benefits and opportunities. In Raising Humans in a Digital World, digital literacy educator Diana Graber shows how children must learn to handle the digital space through: developing social-emotional skills balancing virtual and real life building safe and healthy ...
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the...
Industrialization and the emergence of various technologies have benefited us in our living standard and economy. However, because of that, huge amounts of carbon dioxide are being released into the atmosphere, resulting in global warming. Today, we are much aware about the negative effects of global warming and how it is bad for the environment. That’s why many people are starting to push for green living so as to save the environment and save Earth. Living green is not only beneficial to the environment but also brings you many personal benefits such as better health and money savings in power bills. Furthermore, it is not all the difficult to live greener and all that is required for you to start living green is to make some changes to your lifestyle now. So, if you are interested to do your part to save the environment and start living green, you should continue reading to find out more about green living such as its benefits and what you can do to start living green.
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List of contents 1. Search Engine Optimization (SEO) 1.1 What is SEO 1.2 Importance of SEO 1.3 Important Terms 1.4 Google Keyword Planner 1.5 Types of SEO 1.6 Off-Page SEO practices 1.7 Local SEO & Global SEO 1.8 White Hat SEO 1.9 Black Hat SEO 1.10 Gray Hat SEO 1.11 Link Building Procedure 1.12 Self Assessment with Answer Key
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.