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Apreensões do cotidiano: por um olhar da comunicação
Os capÃtulos desta obra trazem pesquisas em nÃvel de especialização Lato Sensu, com diversas metodologias e abordagens. Os achados das pesquisas não pretendem, de forma alguma, mudar o mundo ou mesmo a forma como a sociedade se relaciona com os meios. Eles anseiam apenas colocar mais um tijolinho na construção do conhecimento acerca das práticas culturais e cotidianas do ser humano. As reflexões partem de fundamentos sólidos e que já foram superados por outras pesquisas, havendo, assim, um avanço cientÃfico. Esses artigos trazem considerações e deixam margem para novos estudos. O que se vê nos textos dos capÃtulos são pesquisadores iniciantes, porém com traços que podem t...
Horizontes midiáticos: aspectos da comunicação na era digital
Nesta publicação, 18 autores expõem seus resultados e ampliam a discussão para os mais diversos aspectos da comunicação. Pesquisas em nÃvel de especialização Lato Sensu, com diversas metodologias e abordagens. Olhares únicos, sim! Certeiros, também. As temáticas discutidas pelos autores partem de impressões do cotidiano. São trabalhos de fôlego de profissionais do mercado de comunicação, que refletem sobre os rumos do marketing, das novas tecnologias, das novas e velhas mÃdias, da educação, da vida.
Sustainable Business: Concepts, Methodologies, Tools, and Applications
In the increasingly competitive corporate sector, businesses must examine their current practices to ensure business success. By examining their social, financial, and environmental risks, obligations, and opportunities, businesses can re-design their operations more effectively to ensure prosperity. Sustainable Business: Concepts, Methodologies, Tools, and Applications is a vital reference source that explores the best practices that promote business sustainability, including examining how economic, social, and environmental aspects are related to each other in the company’s management and performance. Highlighting a range of topics such as lean manufacturing, sustainable business model innovation, and ethical consumerism, this multi-volume book is ideally designed for entrepreneurs, business executives, business professionals, managers, and academics seeking current research on sustainable business practices.
Geomorphological Mapping
Geomorphological Mapping: a professional handbook of techniques and applications is a new book targeted at academics and practitioners who use, or wish to utilise, geomorphological mapping within their work. Synthesising for the first time an historical perspective to geomorphological mapping, field based and digital tools and techniques for mapping and an extensive array of case studies from academics and professionals active in the area. Those active in geomorphology, engineering geology, reinsurance, Environmental Impact Assessors, and allied areas, will find the text of immense value. - Growth of interest in geomorphological mapping and currently no texts comprehensively cover this topic - Extensive case studies that will appeal to professionals, academics and students (with extensive use of diagrams, potentially colour plates) - Brings together material on digital mapping (GIS and remote sensing), cartography and data sources with a focus on modern technologies (including GIS, remote sensing and digital terrain analysis) - Provides readers with summaries of current advances in methodological/technical aspects - Accompanied by electronic resources for digital mapping
Bayesian Phylogenetics
Offering a rich diversity of models, Bayesian phylogenetics allows evolutionary biologists, systematists, ecologists, and epidemiologists to obtain answers to very detailed phylogenetic questions. Suitable for graduate-level researchers in statistics and biology, Bayesian Phylogenetics: Methods, Algorithms, and Applications presents a snapshot of current trends in Bayesian phylogenetic research. Encouraging interdisciplinary research, this book introduces state-of-the-art phylogenetics to the Bayesian statistical community and, likewise, presents state-of-the-art Bayesian statistics to the phylogenetics community. The book emphasizes model selection, reflecting recent interest in accurately estimating marginal likelihoods. It also discusses new approaches to improve mixing in Bayesian phylogenetic analyses in which the tree topology varies. In addition, the book covers divergence time estimation, biologically realistic models, and the burgeoning interface between phylogenetics and population genetics.
Knowledge and Beauty in Classical Islam
This volume offers an aesthetic reading of the Muqaddima by Ibn KhaldÅ«n (d. 1406), a text that has been studied up to the present as a work on historiography. It argues that the Muqaddima is also a comprehensive treatise on classical Arab-Islamic culture and provides a picture of classical Arab-Islamic aesthetics in its totality. The theme of the book is the intrinsic connection between beauty and knowledge in the Muqaddima. Whenever Ibn KhaldÅ«n deals with the problem of knowledge and science, he also deals with the problem of sensual beauty as an instrument or an obstacle to attain it. Ibn KhaldÅ«n’s philosophy of history is necessarily also an aesthetics of history. His key-notion of â...
Writing World History in Late Ming China and the Perception of Maritime Asia
The last century of China's Ming dynasty (1368-1644) saw many troubles and challenges from abroad. Pirates raided the coast, Europeans challenged the traditional world order of the tribute system, and the everlasting threat from the northern steppe people continued to raise concerns for the state. This climate of uncertainty resulted in many Ming literati discussing foreign countries. During the last decades of the Ming, seven authors wrote monographs that can be considered a form of early Chinese "world history." The authors describe the geography, the history, and the political systems of foreign countries and regions ranging from China's close neighbors Japan and Mongolia to more distant ...
Entrepreneurship and Regional Economic Development
'Entrepreneurship had been high on the jobs growth and economic development agendas for many years and this edited book makes an important and timely contribution to the debate. . . the book is nicely poised to bring together space, innovation and economic growth linked together with entrepreneurship. . . This book provides an excellent and worthwhile insight into many of the issues with many contributions that significantly add to our understanding of entrepreneurship and regional development.' - Ronald W. McQuaid, Growth & Change
Global Governance through Trade
A 'new generation' of EU trade policies aims to advance public goods - such as promoting sustainable development, protecting human rights and enhancing governance in third states. The pursuit of these objectives raises important questions regarding coherence, effectiveness, legitimacy and extraterritoriality. In Global Governance through Trade leading scholars from different disciplines address these topical questions. The book contains a comprehensive analysis of the concept of governing through trade and investigates how the EU ‘exports’ regulation through conditional market access regulation, bilateral trade agreements and unilateral trade policy. Several case studies complement the general analysis and provide an in-depth assessment of the European Union's new trade policies. This multidisciplinary book will be an enlightening read for a wide-ranging audience encompassing academics, policymakers, policy analysts and students of, amongst others, trade law and policy, global governance, sustainable development, human rights and labor standards.
Food Science and Technology
This brand new comprehensive text and reference book is designed to cover all the essential elements of food science and technology, including all core aspects of major food science and technology degree programs being taught worldwide. Food Science and Technology, supported by the International Union of Food Science and Technology comprises 21 chapters, carefully written in a user-friendly style by 30 eminent industry experts, teachers and researchers from across the world. All authors are recognised experts in their respective fields, and together represent some of the world’s leading universities and international food science and technology organisations. Expertly drawn together, produ...
