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Onlife Fashion
In an era marked by sudden and profound change, the fashion world has also experienced significant transformations. Its boundaries, its rationale and its protagonists have all been redefined, with these changes continuing now and in the future. The purpose of this book is to analyze this market with particular focus on the segment defined as "high-end" and to provide entrepreneurs, professionals, workers in the sector, consultants, and business/fashion students, a context to understand better the latest and most up-to-date ideas and how to govern their growth. The starting point for the book's discussion begins with the title of the book, which emphasizes two important characteristics regarding its context: the increasingly blurred distinction between offline and online - hence the term "onlife" - and the absence of rules, given the obvious out-of-date nature of those on which fashion companies have based their business strategies in recent decades. This has led the authors to propose a handbook of new rules, suitable for a world that increasingly appears to be lacking them.
Redefining Retail
Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles t...
Embracing Our Roots
America has provided a platform for countless migrant peoples who have, in turn, contributed to the nation’s landscape as a multicultural land of opportunity. Still, the waves of assimilation can obscure the distinctive customs and beliefs of immigrants, many feeling coerced to conform to American attitudes towards race, the economy, and politics. Others, inundated with American media, consumerism, and secularity, have forgotten those aspects about their family heritage that make them unique. Drawing from Palma’s background as an Italian American evangelical, Embracing Our Roots considers the significance of rediscovering our ancestral history in a society where many are forced to repres...
The Chora of Metaponto 4
"Institute of Classical Archaeology, Packard Humanities Institute."
Shaping the Next Normal: Rebound Reimagine, Reinnovate, Rearchitect
It is a common saying that “Necessity is the mother of Invention”, but what the entire world has witnessed since December 2019 it would not be wrong to state that “Necessity is not only mother of Invention but Innovation also”. Business practices across the globe have undergone a massive phenomenal transformation. Where on the one end the world has faced and witnessed disruption, challenges, and downfall in business, while meeting the same end world has also witnessed explorations of new forms of business practices from thoughts to actions. The book “Shaping the Next Normal: Rebound, Reimagine, Reinnovate, Rearchitect” is an attempt to record innovative and novel manuscripts, research-based articles, case studies, conceptual outcome-oriented business models, and practices from the innovative minds of researchers and academicians. The book encompasses 18 Chapters with research-based perspectives in the area of Finance, Human Resources, Marketing, Commerce, and Technology. The book can be offered as a handy compendium of readings of the dynamic business environment. Editors
Retail 4.0
None
The Seven Games of Leadership
A fresh take on assessing your priorities – both professionally and personally – to ensure you are in the best position to make a positive difference to the people and places around you, and in the process to transform your own life. The disruptive moment in which we find ourselves living demands that we are our own agents of change. The Seven Games of Leadership is a guide for readers through seven key phases of personal and professional development, with the aim not of climbing a corporate ladder but of finding true and lasting satisfaction in what they do. It encourages the realization that revolutionary change is not about destroying the current status quo, but about co-designing and...
Onlife Fashion
In un’epoca contraddistinta da repentini e profondi cambiamenti, anche il mondo della moda ha vissuto grandi trasformazioni. I suoi confini, le sue logiche e i suoi protagonisti sono stati ridefiniti, continuano a esserlo e lo saranno nei prossimi anni. Onlife Fashion offre a imprenditori, professionisti, operatori del settore, consulenti e studenti un quadro interpretativo per comprenderne lo stato dell’arte e governarne le evoluzioni. Nella prima parte gli autori analizzano le forze che hanno contraddistinto le profonde trasformazioni vissute dall’industria del fashion e che sono state ulteriormente accelerate dalla pandemia in corso. La seconda parte descrive i dieci principi guida su cui costruire o ricostruire i modelli di business delle aziende di moda, mentre nell’ultima sezione sono riportate le interviste con gli amministratori delegati delle principali imprese del settore. Un libro prezioso, che analizza il mercato della moda focalizzandosi sul segmento “high-end” e dedica uno spazio ad hoc alla strategia di business di alcuni dei principali brand mondiali.
Retail 4.0
La rivoluzione tecnologica degli ultimi decenni ha cambiato molti dei presupposti su cui si fondava il mondo del retail. Le aspettative dei clienti stanno evolvendo alla velocità del digitale: chi acquista desidera vivere un'esperienza sempre più coinvolgente, personalizzata e appagante. Le informazioni circolano a una velocità straordinaria, il mercato è diventato più orizzontale, inclusivo e social, il customer journey è sempre meno lineare e prevedibile, e chi prima era solo un "destinatario" delle campagne di marketing e comunicazione oggi ne diventa sempre più protagonista. Se per molti tutto questo rappresenta un problema - o addirittura l'"apocalisse del retail", come è stato ...
