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Google is an intrinsic part of our daily online lives. It is the world's largest and busiest search engine by an immeasurable margin, is widely used for online email storage, as a map and navigation tool, is a rapidly growing social networking site and is the number one choice of the masses when searching for images and video content. There is no doubt that we have a massive reliance on Google for our entire online experience. There is also no question that Google is a incredibly successful organization that has transformed our online world, made huge amounts of money through it's successful advertising strategy and is absolutely essential for any business that wants to make money online. Ju...
Develop, deploy, and scale your applications with Google Cloud Platform Key Features Create and deploy your applications on Google Cloud Platform Store and manage source code and debug Cloud-hosted apps with plugins and IDEs Streamline developer workflows with tools for alerting and managing deployments Book Description Google Cloud Platform (GCP) provides autoscaling compute power and distributed in-memory cache, task queues, and datastores to write, build, and deploy Cloud-hosted applications. With Google Cloud Platform for Developers, you will be able to develop and deploy scalable applications from scratch and make them globally available in almost any language. This book will guide you ...
Build cost-effective and robust cloud solutions with Google Cloud Platform (GCP) using these simple and practical recipes Key FeaturesExplore the various service offerings of the GCPHost a Python application on Google Compute EngineSecurely maintain application states with Cloud Storage, Datastore, and BigtableBook Description GCP is a cloud computing platform with a wide range of products and services that enable you to build and deploy cloud-hosted applications. This Learning Path will guide you in using GCP and designing, deploying, and managing applications on Google Cloud. You will get started by learning how to use App Engine to access Google's scalable hosting and build software that ...
When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises. Google Advertising Tools from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google's advertising services to make it happen. You'll find all the background information you need to wo...
Get More Customers with Google Ads Focusing on the growing number of mobile users and increased localized searches, Google Ads experts Perry Marshall and Bryan Todd, joined by AdWords and analytics evangelist Mike Rhodes, once again deliver the most comprehensive and current look at today’s fastest, most powerful advertising medium. Marshall and team teach you how to build an aggressive, streamlined Google Ads campaign proven to increase your search engine visibility, consistently capture clicks, double your website traffic, and increase sales on not one, but three ad networks. Plus, get access to bonus online content and links to dozens of resources and tutorials. Whether you’re a current advertiser or new to AdWords, the Ultimate Guide to Google AdWords is a necessary handbook.
Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website,...
G Plus is so much more than a social network, in fact it isn't a social network at all. Google plus is perhaps the most effective & fun place for people who want to see real results faster and easier, straight from their Google account! The author unravels the mystery and myths of Google plus. Explained in simple, easy to understand format, this is a great read packed full of hints, tips and screenshots to take you through an exciting G+ discovery. "This book will make you fall in love with G+ and understand just what a fantastic resource and platform it is, and why you need to get over there and dive in right now! I've learned so much more about G+ from reading this book and I already knew a lot! I would highly recommend you grab a copy - you won't regret it." Andy Phillips, Business Marketing Consultant, Digital Cascade. Includes: Google Plus Strategies G Plus Profiles Google Circles Google Plus Communities Google Hangouts By the time you have finished reading about the benefits and results you can achieve with Google Plus either for business or for pleasure by being "in the plus," you just will want to dive straight in to G Plus!
About Google Ads, Google is the most used search engine by users around the world. As of now, more than 92%of the online users are using Google to find information about the products, services and to learn more about the new things. Only the remaining 8% of the online usage is shared by the other search engines like Bing, Yahoo, Baidu, Yandex, and DuckDuckGo. From this insights, it is clear that if you would like to get more reach for your business online, then Google Search is one of the medium by using which you can get in touch with the right audience for your business. By using the Google search, you can get in touch with the right audience for your business in two ways, one is via Organ...
Practical recipes to implement cost-effective and scalable cloud solutions for your organization Key Features Implement Google Cloud services in your organization Leverage Google Cloud components to secure your organization’s data A recipe-based guide that promises hands-on experience in deploying a highly scalable and available environment Book Description Google Cloud Platform is a cloud computing platform that offers products and services to host applications using state-of-the art infrastructure and technology. You can build and host applications and websites, store data, and analyze data on Google's scalable infrastructure. This book follows a recipe-based approach, giving you hands-o...
Get quick hands-on experience with Google Cloud. This cookbook provides a variety of self-contained recipes that show you how to use Google Cloud services for your enterprise application. Whether you're looking for practical ways to apply microservices, AI, analytics, security, or networking solutions, these recipes take you step-by-step through the process and provide discussions that explain how and why the recipes work. Ideal for system engineers and administrators, developers, network and database administrators, and data analysts, this cookbook helps you get started with Google Cloud regardless of your level of experience. Google veterans Rui Costa and Drew Hodun also cover advanced-lev...