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Influencer Marketing Strategy
SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural...
Influencer Marketing Strategy: How Influencers Can Help Grow Your Business
Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer, grow profits and spread your message to the most relevant markets.
The Customer Catalyst
How organisations can drive growth in the Customer Economy The Digital Revolution has changed the business landscape in remarkable ways and will continue to do so. Organisations across industries and around the world are being disrupted and digitised at increasing pace – putting far more power in the hands of both customers and end-consumers. The traditional inside-out, functionally-siloed business model, typical of the product and sales-led growth era is over. The Customer Catalyst shows how organisations can put customers truly at the heart of their business and catalyse genuine, sustainable growth. Future business models are no longer about functions – they are beginning to revolve ar...
The Empire of Business
One of the greatest entrepreneurs in American history here shares his sensible, sage outlook on the economic affairs of the nation as a whole as it existed at the turn of the 20th century. This collection of essays discusses everything from the most personal aspects of the world of business-such as the virtues of hard work, dedication, thrift, sincerity, and other prudent qualities anyone aiming for success should embrace-to the most fundamental: the "bugaboo of trusts"; the state of the oil and steel industries in the United States; the best uses of tariffs; and more. Gathered from such popular publications of the era as The New York Evening Post, The New York Journal, Macmillan's Magazine,...
Key Marketing Concepts
This new book provides over 40 ten-minute 'reads' on most of the key concepts in marketing. Each concept is dealt with in a clear, concise and stand-alone fashion, and the text is designed for those who want a quick but complete overview of marketing.
Killer Marketing Strategies
Making your sales and marketing more effective and more impactful is the focus of Killer Marketing Strategies by Katryna Johnson, J.D. Starting with an understanding of what it takes to actually make a profit, the book teaches the reader about powerful headlines and persuasive copywriting. The book explores the world of online marketing and social media. But online is only one channel for effective marketing. The smart marketer in today's environment uses some tried and true marketing methods like press releases, newsletters, value bundling, and more. Killer Marketing Strategies will help you take your marketing to the next level.
MODEL DIARIES UK
Number ONE Bestseller written by Celebrity Fashion Presenter Deborah Jay Kelly Beauty and Diversity comes in all shapes and sizes. This book celebrates Topical issues such as Racial Integration, Acceptance, Unity and Integration. It addresses life during COVID and how we have adapted to it. Deborah Jay Kelly brings you a cacophony of exquisite photography with the leading photographic gurus in their fields of expertise along with real life diaries from some of the models included in this book, red carpet interviews with delving questions addressed and a symphony of quotes which celebrate our cultural diversity, unity, integration and life during the COVID pandemic. Every person has beauty wi...
Influencer Marketing Strategy
Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings. It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand. It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy. This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns. This book provides everything organizations need to understand and implement a successful influencer marketing strategy.
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