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A Strategic Analysis of a Graphic Arts Equipment Company
A graphic arts equipment company is analyzed using multiple techniques to determine the company's best path forward to achieving the goals of increasing shareholder value. Michael Porter's Five Forces and Value Chain models are used to better understand the graphics arts equipment industry and the manner in which the graphic arts company currently brings value to its customers. The company is also examined to determine how well its structure fits with its stated general strategy. Finally, a ratio analysis is used to examine the financial health of the company. The results of the multistage analysis are consolidated in an overview of all the challenges facing the company, and then recommendations are made to deal with the issues as well as to guide the company into the future.
