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Unlocking the Customer Value Chain
Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge. There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years. As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative ne...
Media Freedom in the Age of Citizen Journalism
This timely book explores how the internet and social media have permanently altered the media landscape, enabling new actors to enter the marketplace, and changing the way that news is generated, published and consumed. It examines the importance of citizen journalists, whose newsgathering and publication activities have made them crucial to public discourse and central actors in the communication revolution. Investigating how the internet and social media have enabled citizen journalism to flourish, and what this means for the traditional institutional press, the public sphere, and media freedom, the book demonstrates how communication and legal theory are applied in practice.
HBR's Year in Business and Technology: 2021 (2 Books)
The biggest technology and management ideas of the year, all in one place. This collection of the top ideas, insights, and best practices from the past year of Harvard Business Review will keep you up-to-date on the most cutting-edge, influential thinking driving business today. The two-book set brings together HBR's 10 Must Reads 2021 and The Year in Tech 2021: The Insights You Need from Harvard Business Review. The Must Reads volume assembles the definitive articles on topics in including leadership, strategy, and innovation from HBR's vast array of experts. The Insights book will help you understand today's most essential thinking on fast-moving technologies, and they mean for your organization. Together these books will equip you to successfully lead your business today as you prepare to reinvent your company for the future.
The Year in Tech, 2021: The Insights You Need from Harvard Business Review
A year of HBR's essential thinking on tech—all in one place. From 5G networks to biometric marketing and from augmented reality to AI wearables, new technologies are reshaping business on the factory floor and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption? The Year in Tech 2021: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment. Business is changing. Will you adapt or be l...
Facebook, the Media and Democracy
Facebook, the Media and Democracy examines Facebook Inc. and the impact that it has had and continues to have on media and democracy around the world. Drawing on interviews with Facebook users of different kinds and dialogue with politicians, regulators, civil society and media commentators, as well as detailed documentary scrutiny of legislative and regulatory proposals and Facebook’s corporate statements, the book presents a comprehensive but clear overview of the current debate around Facebook and the global debate on the regulation of social media in the era of ‘surveillance capitalism.’ Chapters examine the business and growing institutional power of Facebook as it has unfolded ov...
解構顧客價值鏈
消費者的需求從未消失，只是重新分配。 先滿足顧客消費價值鏈中的一個環節，就能用需求驅動新商機！ ‧全球精品龍頭LVMH旗下美妝通路絲芙蘭Sephora流失顧客，竟是被提供化妝保養品郵寄試用包的小公司Birchbox搶走的？ ‧沒有藝電EA那樣雄厚的資本開發遊戲，電玩開發商Twitch為什麼能抓住一批玩家快速崛起？ ‧微軟從開發文書處理軟體跨界遊戲是如何抓住消費者，成為遊戲界的網飛Netfilx？ 顛覆市場的不是科技，而是未意識到消費者行為改變！ 追蹤顧客從搜尋到使用的過程，鎖定一個環節切入，開啟新市場。 本書作者特...
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