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FMCG: The Power of Fast-Moving Consumer Goods
This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think in decades? All is revealed. If you work in Retail, FMCG, Marketing or Consumer Goods, this is a must–read book. Keywords: FMCG , History, Manufactures, Brands, Innovation, Global, Consumer, Retail, Market, Emerging Markets, Coke, Colgate-Palmolive, Danone, Dean Foods, Estée Lauder, General Mills, Heinz, Henkel, Kellog, Kimberly-Clark, Kraft, L'Oréal, Mars, Nestlé, Procter & Gamble, Pepsi, Reckitt Benckiser, Unilever
Store Wars
The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts: A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, France, Germany and others). A section on leading retailers (Wal-Mart, Tesco, Carrefour etc.), their developments and e...
E-Retail Zero Friction In A Digital Universe
A review of E-Retail and the changes the digital universe are making to our life, industry, retail possibilities. A world where the barriers to buying, selling and creating products online are gone for everyone. Read the story of - How It All Began, The World is Flat, Is the Big Box Really Dead, The Entrepreneurial Revival, Customers Wear the Crown, The Global Consumer, and much more. Keywords: E-Retail, Digital, Wal-Mart, Internet, individual
Integration of AI and OR Techniques in Constraint Programming
This book constitutes the proceedings of the 12th International Conference on the Integration of Artificial Intelligence (AI) and Operations Research (OR) Techniques in Constraint Programming, CPAIOR 2015, held in Barcelona, Spain, in May 2015. The 29 papers presented together with 8 short papers in this volume were carefully reviewed and selected from 90 submissions. The purpose of the conference series is to bring together researchers in the fields of Constraint Programming, Artificial Intelligence and Operations Research to explore ways of solving hard and large scale combinatorial optimization problems that emerge in various industrial domains. Pooling the skills and strengths of this diverse group of researchers has proved extremely effective and valuable during the past decade leading to improvements and cross-fertilization between the three fields as well as breakthrough for actual applications.
Heritage Year Awards
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RIBA Journal
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