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Text as Data
Text As Data: Combining qualitative and quantitative algorithms within the SAS system for accurate, effective and understandable text analytics The need for powerful, accurate and increasingly automatic text analysis software in modern information technology has dramatically increased. Fields as diverse as financial management, fraud and cybercrime prevention, Pharmaceutical R&D, social media marketing, customer care, and health services are implementing more comprehensive text-inclusive, analytics strategies. Text as Data: Computational Methods of Understanding Written Expression Using SAS presents an overview of text analytics and the critical role SAS software plays in combining linguisti...
Practitioner's Guide to Operationalizing Data Governance
Discover what does—and doesn’t—work when designing and building a data governance program In A Practitioner’s Guide to Operationalizing Data Governance, veteran SAS and data management expert Mary Anne Hopper walks readers through the planning, design, operationalization, and maintenance of an effective data governance program. She explores the most common challenges organizations face during and after program development and offers sound, hands-on advice to meet tackle those problems head-on. Ideal for companies trying to resolve a wide variety of issues around data governance, this book: Offers a straightforward starting point for companies just beginning to think about data govern...
Mastering Marketing Data Science
Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-d...
Leading in Analytics
A step-by-step guide for business leaders who need to manage successful big data projects Leading in Analytics: The Critical Tasks for Executives to Master in the Age of Big Data takes you through the entire process of guiding an analytics initiative from inception to execution. You’ll learn which aspects of the project to pay attention to, the right questions to ask, and how to keep the project team focused on its mission to produce relevant and valuable project. As an executive, you can’t control every aspect of the process. But if you focus on high-impact factors that you can control, you can ensure an effective outcome. This book describes those factors and offers practical insight o...
Consumption-Based Forecasting and Planning
Discover a new, demand-centric framework for forecasting and demand planning In Consumption-Based Forecasting and Planning, thought leader and forecasting expert Charles W. Chase delivers a practical and novel approach to retail and consumer goods companies demand planning process. The author demonstrates why a demand-centric approach relying on point-of-sale and syndicated scanner data is necessary for success in the new digital economy. The book showcases short- and mid-term demand sensing and focuses on disruptions to the marketplace caused by the digital economy and COVID-19. You’ll also learn: How to improve demand forecasting and planning accuracy, reduce inventory costs, and minimiz...
Risk Modeling
A wide-ranging overview of the use of machine learning and AI techniques in financial risk management, including practical advice for implementation Risk Modeling: Practical Applications of Artificial Intelligence, Machine Learning, and Deep Learning introduces readers to the use of innovative AI technologies for forecasting and evaluating financial risks. Providing up-to-date coverage of the practical application of current modelling techniques in risk management, this real-world guide also explores new opportunities and challenges associated with implementing machine learning and artificial intelligence (AI) into the risk management process. Authors Terisa Roberts and Stephen Tonna provide...
Time Out
Some Of The Best Known Names In Punjabi Liteature Are Represented In This Collection Of Eighteen Stories, All But One Of Them Previously Untranslated Into English--Amrita Pritam, K.S. Duggal, Ajit Cour And Kulwant Singh Virk Among Others.
Dateline Kargil
The book gives a gripping, first-hand account of the author s nine-week long stay in Kargil (during the encounter) and his experiences. He succinctly details the operation with special emphasis on the human side of the conflict. The graphic depiction of the war and candid interviews with the top brass makes for a true-to-life experience for the reader.
