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"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--
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"This book is written for a diverse audience of educators from many disciplines, curriculum designers, researchers, and administrators. While this book establishes both a new approach to learning design and an associated research agenda, it is also intended to be practical." "In this book you will find many examples of how people experience information use as they go about learning in different contexts.' --From the preface.
THE STORY: The scene is a small mission church in a remote part of New Mexico, where a middle-aged college professor and his lovely young wife detour unexpectedly after the highway is closed because of a possible accident at a nearby nuclear faci
pt. 1. List of patentees.--pt. 2. Index to subjects of inventions.
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