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Hallmark
100 years that crafted an iconic American company A century ago, the Halls were a poverty-stricken family trying to make their way in a small Nebraska town. Today, they are a golden example of a family that has created a groundbreaking company. Hallmark: A Century of Caring is the inspirational story of an American dream brought to life through hard work, strong values, and a genuine care for both employees and customers. Beginning with a heartfelt introduction from famed poet Maya Angelou, the reader is taken on a journey that follows the Hall family from Norfolk, Nebraska, to Kansas City, Missouri, the eventual home of Hallmark. Through boom times, war times, and the Great Depression, the company grew and flourished, always with the belief that its products and services must enrich people's lives. One hundred years after Joyce Hall first stepped off of the train in Kansas City, Hallmark is poised and ready for the future. This book is an enduring salute to the company and a historic journal of a truly iconic American company.
The Very Best from Hallmark
A selection of 750 of Hallmark's best greeting cards spanning seven decades of American life from 1920 through 1980.
Brand Failures
It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).
Global Brand Strategy
"A triumph...the definitive work on the subject. Should be obligatory reading for academics and practitioners alike." Simon Anholt, Chairman, Earthspeak, and author of Brand New Justice "His analyses are accurate and enlightening, explained in a clear concise fashion without being unduly simplified for advanced marketers." Jack Yan, CEO, Jack Yan and Associates "A wonderful piece of work, extremely comprehensive and should provide an invaluable guide for brand management and development." K.N. Tang Emeritus Chairman ACNielsen Asia-Pacific "His contribution to global brand strategy is a considerable one, marrying as he does an in-depth knowledge of how brands work to a keen awareness of cultu...
Catalog of Copyright Entries, Third Series
The record of each copyright registration listed in the Catalog includes a description of the work copyrighted and data relating to the copyright claim (the name of the copyright claimant as given in the application for registration, the copyright date, the copyright registration number, etc.).
Official Gazette
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My Ideal Bookshelf
The books that we choose to keep -- let alone read -- can say a lot about who we are and how we see ourselves. In My Ideal Bookshelf, dozens of leading cultural figures share the books that matter to them most; books that define their dreams and ambitions and in many cases helped them find their way in the world. Contributors include Malcolm Gladwell, Thomas Keller, Michael Chabon, Alice Waters, James Patterson, Maira Kalman, Judd Apatow, Chuck Klosterman, Miranda July, Alex Ross, Nancy Pearl, David Chang, Patti Smith, Jennifer Egan, and Dave Eggers, among many others. With colorful and endearingly hand-rendered images of book spines by Jane Mount, and first-person commentary from all the contributors, this is a perfect gift for avid readers, writers, and all who have known the influence of a great book.
