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A selection of 750 of Hallmark's best greeting cards spanning seven decades of American life from 1920 through 1980.
This collection of 750 of Hallmark's best takes readers through seven decades of birthdays, births, trips, holidays, get well wishes, graduations, and more. The story of this remarkable company is as fascinating as the cards. 800 illustrations.
100 years that crafted an iconic American company A century ago, the Halls were a poverty-stricken family trying to make their way in a small Nebraska town. Today, they are a golden example of a family that has created a groundbreaking company. Hallmark: A Century of Caring is the inspirational story of an American dream brought to life through hard work, strong values, and a genuine care for both employees and customers. Beginning with a heartfelt introduction from famed poet Maya Angelou, the reader is taken on a journey that follows the Hall family from Norfolk, Nebraska, to Kansas City, Missouri, the eventual home of Hallmark. Through boom times, war times, and the Great Depression, the company grew and flourished, always with the belief that its products and services must enrich people's lives. One hundred years after Joyce Hall first stepped off of the train in Kansas City, Hallmark is poised and ready for the future. This book is an enduring salute to the company and a historic journal of a truly iconic American company.
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"Write Greeting Cards like a Pro" is updated from the original book with additional chapters, updated market information, and current industry developments. "Write Greeting Cards like a Pro" is a helpful guide for anyone who wants to begin greeting card writing, take the online course, or for a more seasoned writer who might need more methods for creating great card concepts and sentiments. Karen’s online course is one of the few options for writers to get one on one training with a greeting card professional.
For more than 150 years, greeting cards have tapped into and organized a shared language of love, affection, and kinship, becoming an integral part of American life and culture. Sumptuously illustrated, "A Token of My Affection" follows the evolution of the modern greeting card industry from a traditional printing and stationery business in the mid-nineteenth century to the multibillion-dollar industry it is today. Blending archival research in business history with a study of surviving artifacts and a literary analysis of a range of relevant texts and primary sources, Barry Shank demonstrates how greeting cards have affected and defined experiences of status, longing, desire, social connectedness, and love. Fascinating and surprising, "A Token of My Affection" shows what an industry devoted to emotional sincerity means for the lives of all Americans.
Authoritative history of the greeting card from its beginning to the year 1926.