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E. P. Thompson
The work of E. P. Thompson as historian, socialist and peace activist has been enormously influential. Yet attempts to assess the impact of his work as a whole - perhaps because of the very diversity of his contributions - have been rare. This book attempts such an evaluation, bringing together a range of authors who, in original essays, assess the main dimensions of Thompson's work. Contributors include, Harvey Kaye, Keith McClelland, Renato Rosaldo, Kate Soper, Robbie Gray, Martin Shaw, Catherine Hall, Geoff Eley, and John Goode. The book is written from a critical but sympathetic standpoint. It makes a very substantial contribution to the scholarly and practical appraisal of Thompson's ideas.
Who Stole My Customer??
Rebuild customer loyalty, strengthen customer relationships, and leverage the immense power of customer co-innovation! Harvey Thompson's Who Stole My Customer?? is the world's definitive guide to rebuilding customer loyalty: must-reading in C-Suites and top business schools worldwide. That's no surprise: for decades, Thompson has been the go-to expert for CxOs seeking to optimize their customer growth and retention strategies. Now, in this extensively updated Second Edition, Thompson sharpens his focus on two of the most crucial strategic challenges identified by 1,300+ current CEOs: strengthening customer relationships and promoting innovation. Drawing on his immense enterprise experience, ...
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The Customer-Centered Enterprise: How IBM and Other World-Class Companies Achieve Extraordinary Results by Putting Customers First
IBM's battle plan for attracting new customers--and keeping them for life. IBM--history's most remarkable organization--stays on top by constantly honing and refining its marketing strategies. One vital strategy, however, remains constant: The customer must always come first. The Customer-Centered Enterprise is the only in-depth exploration of IBM's battle-tested Customer Value Management (CVM)--the revolutionary program that makes the customer's viewpoint paramount in every corporate process and management decision. In today's environment of similar or identical products, CVM's battle-tested techniques will help any company differentiate itself, retain its customers, and grow. Actual examples and case studies show how IBM and other companies have used CVM to align their organization capabilities with customer expectations--experiencing unqualified marketing success.
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