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Stronger Than Infertility
This indispensable, comprehensive, and accessible reference book to infertility provides people with the tools they need to be their own best advocates as they navigate fertility treatments and highs and lows of their infertility journey. Author Heather Huhman guides readers through every stage of the process—from knowing when to seek medical advice to parenting after infertility, and everything in between. There's the medical nitty gritty: getting a diagnosis (or not); selecting a fertility clinic that's right for you; understanding IUI and IVF and genetic testing; a comprehensive list of medications and their side effects, and much more. There are emotional high and lows: staying hopeful...
Diagnosis Female
Why do so many women have trouble getting effective and compassionate medical treatment? Diagnosis Female examines this widespread problem, with a focus on misdiagnosis and gender bias. The book zeroes in on specialties where women are more likely to encounter particularly troubling roadblocks: cardiology, neurology, chronic diseases and obstetrics/gynecology. All too often, when doctors can’t figure out what is going on, women receive a diagnosis from the “all in her head” column — this pattern is even worse for women of color, who may face significant challenges in medical settings. Throughout the work, Emily Dwass profiles women whose stories illustrate how medical practitioners o...
The HR Trailblazer
How an organization conducts itself both externally towards its customers and internally towards its employees, its employer brand, has never been more important... and transparent. HR leaders know that the ability of customers, competitors and employees alike to evaluate the authenticity of brand messages has never been easier. By becoming knowledgeable about the fundamentals of employer branding and enabling the DELIVERY of that brand to create a vibrant organizational culture, HR leaders more than ever before have the potential for incredible reach, impact and leadership within their organizations. This guide introduces the process of evaluating, designing or influencing, and executing an employer brand strategy that aligns the brand message with workplace reality.
The Marketing Performance Blueprint
Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose t...
Market Me: How Marketing Is Changing and Why You Should Too
Market Me: How Marketing Is Changing and Why You Should Too is a powerful resource for business owners, executives, marketing directors, and students, providing an insider perspective on some of the marketing strategies that have become prominent of the past few years, including: SEO, Content Writing, Link Building, Pay-Per-Click Advertising, Email Marketing, eBooks, and much more. With chapters from Nic Mayne of Mayne Marketing, Cindy Greenway of LawMarketing.com, How to Manage a Small Law Firm's RJon Robins, Jessica Peterson of Customer WOW Project, Jay Heinlein of Heinlein Group, Jana Schilder of First Principles Communication, Point Blank SEO's Jon Cooper, and other marketing thought leaders seeking to provide actionable strategies to aspiring marketing aficionados.
Intern Nation
Millions of young people—and increasingly some not-so-young people—now work as interns. They famously shuttle coffee in a thousand magazine offices, legislative backrooms, and Hollywood studios, but they also deliver aid in Afghanistan, map the human genome, and pick up garbage. Intern Nation is the first exposé of the exploitative world of internships. In this witty, astonishing, and serious investigative work, Ross Perlin profiles fellow interns, talks to academics and professionals about what unleashed this phenomenon, and explains why the intern boom is perverting workplace practices around the world. The hardcover publication of this book precipitated a torrent of media coverage in the US and UK, and Perlin has added an entirely new afterword describing the growing focus on this woefully underreported story. Insightful and humorous, Intern Nation will transform the way we think about the culture of work.
The New Rules of Marketing and PR
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube I...
Nine of Mine
In Nine of Mine, Bjarne Steen Jensen shares a number of the models that have brought him value and utility in his work as an executive in companies such as Gillette, Colgate, Carlsberg and Unilever. Nine of Mine gives the students, managers and employees insight into how a managing director perceives a company's business overall, and how it is broken down. There are nine models, which all appear simple and practical, spiced up with the author's own experience and supported by examples from business. In addition, the models are tested one by one, using fictitious examples.
Job Search Letters For Dummies
New-style job messages that get you in the door and on your way up From sparkling cover letters to six-word bios, a fresh bevy of job search letters has grown powerfully useful for successful career communications. Job Search Letters For Dummies delivers the quality of New Era know-how you need right now to land good jobs and thrive. Whether you’re a long-time professional or a recent college graduate — or somewhere in between — Job Search Letters For Dummies has you covered. Job Search Letters For Dummies covers the gamut of leading-edge topics, including effective strategies for internal career communications on topics such as raises, promotions, and position changes; rules for commu...
The New Rules of Marketing & PR
David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes: A new introduction discussing recent changes to the world of marketing and PR A brand new chapter on mobile marketing An additional chapter on real-time marketing and PR Updated information on how to measure the success of your campaigns A range of new tools Fresh case studies
