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Selling Your Value Proposition
A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently. Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.
The Night Is Alive
When her grandfather, the owner of a haunted Savannah tavern built in the 1750s, is murdered, Abigail works with Agent Malachi Gordon, a member of the FBI's paranormal investigation unit, to solve the murder.
The Hook Peninsula, County Wexford
"The Hook Peninsula continues the Irish Rural Landscape series, building on the research agenda established by the internationally successful Atlas of the Irish Rural Landscape. Located in county Wexford, this region was the first to be conquered by the Anglo-Normans and its landscape was shaped by the establishment of two Cistercian abbeys (Tintern and Dunbrody) in the Middle Ages. The location of the peninsula beside a major estuary and busy shipping lanes was of vital importance. The Hook figured prominently in the Confederate Wars in the seventeenth century and in the 1798 rebellion." "This compact and highly distinctive peninsula makes for a compelling case-study in which Billy Colfer c...
Creating and Delivering Your Value Proposition
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
The Brain
One of the vastly exciting areas in modern science involves the study of the brain. Recent research focuses not only on how the brain works but how it is related to what we normally call the mind, and throws new light on human behavior. Progress has been made in researching all that relates to interior man, why he thinks and feels as he does, what values he chooses to adopt, and what practices to scorn. All of these attributes make us human and help to explain art, philosophy, and religions. Motion, sight, and memory, as well as emotions and the sentiments common to humans, are all given new meaning by what we have learned about the brain. In an introductory essay, Vernon B. Mountcastle trac...
Blake, Gender and Culture
Blake's combination of verse and design invites interdisciplinary study. The essays in this collection approach his work from a variety of perspectives including masculinity, performance, plant biology, empire, politics and sexuality.
The Blake Millions
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