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Hollywood and Broadcasting
"Michele Hilmes has produced an excellent introduction to a most important subject. This is an invaluable work for both scholars and students that places film, radio, and television within the context of the national culture experience." --- American Historical Review "Hilmes is one of the few historians of broadcasting to move beyond a political economy of the media. . . . Her work should serve as a model for future histories of broadcasting." --- Journal of Communication "All media historians will find this work a critical addition to their bookshelves." --- American Journalism "A major addition to media history literature." --- Journalism History
Paradoxes Of China's Prosperity: Political Dilemmas And Global Implications
The world seems divided to either applaud or fear the rise of China, but this book probes deeper by investigating three aspects of the phenomenon in detail: 1) the institutional dilemmas of the prosperity as it integrates Asian authoritarianism with globalizing capitalism to create economic accomplishments; 2) the political struggles alongside the prosperity as Chinese citizens begin to demand equality, rights, and justice that might be viewed to disturb the continuity of stability and development; and 3) the global implications entailed by the prosperity — not only in power politics, war and peace, or competitions among nations, but especially on global public goods termed “human securi...
Advertising Strategy
Advertising Strategy provides students with the experience of an actively teaching professor at one of the top advertising programs in the country and a working creative director/agency principle. Altstiel and Grow get right to the point by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus on only work created for large consumer accounts by mega agencies, this text also covers business-to-business, in-house, and small agency work. Key Features: - Up-to-date examples: over half were produced in the last two years. - Writing for the Internet/Interactive Marketing: the most comprehensive...
The Gender and Consumer Culture Reader
An interdisciplinary and cross-cultural collection of readings and archival materials examining the gendered relationship between the home and consumer culture, identity through purchasing, the supply side of consumer culture and the ways in which consumers embrace, resist and manipulate the messages and activities of consumer culture. Topics include: shoplifting, racism in advertising, the Zoot suit, Esquire magazine, Dockers, lesbianism, narcissism.
Inarticulate Longings
Inarticulate Longings explores the contradictions of a social agenda for women that promoted both traditional roles and the promises of a growing consumer culture by examining the advertising industry in the early 20th century.
The Rise of Advertising in the United States
In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a no...
Radio Voices
Looks at the history of radio broadcasting as an aspect of American culture, and discusses social tensions, radio formats, and the roles of African Americans and women
Educating the Consumer-citizen
In Educating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and Media, Joel Spring charts the rise of consumerism as the dominant American ideology of the 21st century. He documents and analyzes how, from the early 19th century through the present, the combined endeavors of schools, advertising, and media have led to the creation of a consumerist ideology and ensured its central place in American life and global culture. Spring first defines consumerist ideology and consumer-citizen and explores their 19th-century origins in schools, children's literature, the commercialization of American cities, advertising, newspapers, and the development of department stores. He...
Thrift and Thriving in America
Thrift and Thriving in America is a collection of groundbreaking essays on the significance of thrift throughout American history. It reveals thrift as a dynamic moral ideal and practice that not only provides insight into evolving meanings of material wellbeing, but also into the changing understandings of the good life and the good society more generally.
China's Challenge to US Supremacy
This book analyzes China’s development in the wider context of the global trade, investment, security, knowledge and production regimes established by the United States. It argues that, although China has thus far been able to enjoy rapid growth within this global architecture, it will have to deal with a more challenging external environment as other states react to its rise. More specifically, it is facing growing pressure to realign its currency, a greater number of trade investment and intellectual property disputes, a more hostile security environment, and exclusionary regional trans-Pacific and trans-Atlantic trade agreements. It is also being confronted by an array of internal issues, from an ageing population and weaknesses in the high tech sector, to over-reliance on foreign companies for exports, non-performing loans and a burgeoning state debt. This, in turn, has led an increasing number of firms to relocate to other countries. For the time being, the author concludes, China's global ambitions and challenge to US supremacy will have to be scaled back. This insightful work will appeal to students and scholars of China's politics, economy and development.
