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Air Force Writing
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Embattled Reason
Embattled Reason constitutes an intellectual profile of one of America's preeminent sociologists. This collection of essays, published over the course of thirty years, embodies a series of intellectual choices in response to current concerns and to debates of the past, affording a coherent and unified view of Bendix's work as a whole.
Tobacco Goes to College
This is the first book to document the history of cigarette advertising on college and university campuses. From the 1920s to the 1960s, such advertisers had a strong financial grip on student media and thus a degree of financial power over colleges and universities across the nation. The tobacco industry's strength was so great many doubted whether student newspapers and other campus media could survive without them. When the Tobacco Institute, the organization that governed the industry, decided to pull their advertising in June of 1963 nearly 2,000 student publications needed to recover up to 50 percent of their newly lost revenue. Although student newspapers are the main focus of this book, tobacco's presence on campus permeated more than just the student paper. Cigarette brands were promoted at football games, on campus radio and through campus representatives, and promotional items were placed on campus in locations such as university stores and the student union.
Reporter
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Higher Education
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Research in Technical Communication
This sourcebook demonstrates the vigorous work being done in the field of technical and scientific communication. Collectively, the essays offer researchers a basis from which to begin constructing the theoretical framework necessary for the study of technical communication. The book begins with general concerns and progresses to particular applications. The chapters comprising Part I outline larger theoretical perspectives from which to examine techical communication: humanistic approaches to technical communication, the history of technical communication, communication theory and technical writing, and the teaching of technical writing. Part II examines the relationship of technical communication to traditional rhetorical concerns such as invention, audience, modes of organization, and style. Specific types of technical communication--proposals, reports, and business correspondence, among others--are discussed in Part III. The use of the computer, oral presentations, and specialized forms of technical communication are examined in Part IV. The appendixes offer guides to textbooks and style manuals and an overview of the technical writing profession.
Paging New Jersey
This engaging book answers such intriguing questions as how author Peter Benchley got the idea for "Jaws; " where Aaron Burr shot Alexander Hamilton; and why the "Hindenberg" exploded over Lakehurst in 1937.
Living Rhetoric and Composition
This collection--of the stories of scholars who have found a lifelong commitment to the teaching of writing--includes the professional histories of 19 rhetoricians and compositionists who explain how they came to fall in love with the written word and with teaching. Their stories are filled with personal anecdotes--some funny, some touching, some mundane. All of the stories are fascinating because they demonstrate how scholars' personal and professional lives intertwine. These stories also help to situate the scholars, their work, and, importantly, the development of the profession. They reveal how the field of rhetoric and composition is shaped by the confluences of various disciplines such...
Getting Better
Ever since the fifties, when television became ascendent in American popular culture, it has become commonplace to bemoan its "bad" effects. Little or nothing, however, has been said about its "good" effects. With this observation, Henry Perkinson introduces his provocative and original analysis of television and culture. Rejecting the determinism inherent in most studies of the effects of television ("We are what we watch"), he insists that it is people that actively change culture, media having no agency to do so. Nevertheless, he argues that television did facilitate the changes we have made in our culture over the past thirty years.Perkinson describes how television helped us become crit...
