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Financial Markets and Corporate Strategy: European Edition, 3e
The global pandemic restrictions, climate change, geopolitical tensions, and new artificial technologies have fundamentally impacted international financial markets and corporate strategy. Traditional finance theories have been questioned and their application to corporate decision-making has come under scrutiny like never before. The third edition of Financial Markets and Corporate Strategy provides students with comprehensive and engaging discussions on the strategic challenges facing companies and their financial decisions. Brought to life by real-world examples, international cases and insights from recent research, it guides students through the challenges of studying and practising fin...
Marketing, Morality and the Natural Environment
This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
Public Relations
[This book] shows all the most effective planning techniques; how to execute the entire range of programming possibilities, from investor relations and employee relations to cause marketing programs; and all of the important skills, including speech writing, image management and crisis management. [It] gives you ... examples of how the masters have done it profitably for themselves and for their clients. [It also] gives you fingertip access to additional information sources.-Dust jacket.
The Corporate Social Audit
Much has been said about the general subject [of how to measure a corporation's social performance] but little has been contributed to answering this fundamental question. Thus, in November 1971, Russell Sage Foundation sponsored a development effort aimed at examining the "state-of-the-art" and at suggesting a program of research that would advance that state. "Raymond Bauer and Dan Fenn have provided us with a first product—a state-of-the-art conception and description, and recommendations for future development. They are to be commended for their astute considerations and their clear thinking in the murky pond of corporate social audits. Their effort has provided the social science community with a point of departure for future research in the area."—Eleanor Bernert Sheldon A Volume in the Russell Sage Foundation's Social Science Frontiers Series
Advertising Ethics
. This book focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Its main objective is to provide professionals with a structured ethical reasoning and ethical decision-making model that will enable them to clearly ascertain the relation between advertising and ethics. Chapter topics include ethical reasoning and ethical principles, codes of ethics and codes of practice, the nature of advertising, advertising and the media, advertising and the community, truth in advertising, stereotyping and targeting, endorsements and testimonials, the ethics of time and space, ethical advertising, and more. For professionals in the advertising industry who would like a manual for informing professional practice on ethical theory and ethical issues in advertising.
Dictionary of Bibliometrics
Everything you need to know about Bibliometrics in a convenient, easy-to-use, mini-encyclopedia of terms and phrases! Bibliometrics, the application of mathematical and statistical techniques to the study of publishing and professional communication, is a helpful science to master in many fields. The Dictionary of Bibliometrics contains 225 non-technical definitions of key terms and phrases that will aid all who deal with this science. Each entry is briefly defined in everyday language with simple numerical examples and is followed by sample references that direct the reader to more detailed information about the entry. This is the only source with a substantial collection of bibliometric te...
Truth, Lies, and Advertising
Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.
True Green @ Work
Presents 100 strategies for safeguarding the environment.
Beyond the New Right
A radical critique of New Right ideology and politics from a leading light of resurgent traditional conservatism.
