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Advertising expenditure data across ten media: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total ten media expenditures, media used, parent company and PIB classification for each brand. Also included in this report are industry class totals and rankings of the top 100 companies of the ten media.
The 2012 Student Update is accessible by clicking here. This casebook is the first to provide interdisciplinary coverage of two exciting areas of the law: intellectual property and taxation. Valuable business assets are increasingly in the form of intangible assets such as patents, trade secrets, copyrights, trademarks, trade names, and computer software. Moreover, with the arrival of global, e-commerce transactions on the Internet, new forms of intellectual property, such as domain names and web contents, have emerged. The creation, development, acquisition, and sale and licensing of these intellectual property assets have significant tax consequences. Authors Maine and Nguyen adopt the pro...
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Volume 1 covers core publishing industry information: book publishers; editorial services and agents; associations, events, courses and awards; and books and magazines for the trade. Volume 2 contains information on service providers and suppliers to the publishing industry. advertising, marketing and publicity; book manufacturing; sales and distribution; and services and suppliers can be found in this volume. Entries generally contain name, address, telephone and other telecommunications data, key personnel, company reportage, branch offices, brief statistics and descriptive annotations. Where applicable, Standard Address Numbers (SANs) have been included. SANs are unique numbers assigned to the addresses of publishers, wholesalers and booksellers. Publishers' entries also contain their assigned ISBN prefixes.