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How and why Books Matter
The iconic books project -- How books matter: three dimensions of scriptures -- Iconic books and texts -- Relic texts -- Iconic digital texts: how ritual makes virtual texts material -- Desecrated scriptures and the news media -- Ancient iconic texts -- Rival iconic texts: Ten Commandments monuments and the U.S. constitution -- Book aniconism: the codex, translation and beliefs about immaterial texts -- Mass literacy and scholarly expertise -- Why books matter: preservation and disposal
How and Why to Read and Create Children's Digital Books
How and Why to Read and Create Children's Digital Books outlines effective ways of using digital books in early years and primary classrooms, and specifies the educational potential of using digital books and apps in physical spaces and virtual communities. With a particular focus on apps and personalised reading, Natalia Kucirkova combines theory and practice to argue that personalised reading is only truly personalised when it is created or co-created by reading communities. Divided into two parts, Part I suggests criteria to evaluate the educational quality of digital books and practical strategies for their use in the classroom. Specific attention is paid to the ways in which digital boo...
At Home with Books
At Home with Books is a visual delight, a helpful resource, and an inspiration for every bibliophile with a growing home library. Includes professional advice on editing and categorizing your library; caring for your books; preserving, restoring, and storing rare books; finding out-of-print books; and choosing furniture, lighting, and shelving. Full-color photographs.
How To Talk About Books You Haven't Read
How and why do we spend so much time talking about forgotten books, books we've skimmed or books we've only heard about? In this mischievous and provocative book, Pierre Bayard contends that the truly cultivated person does not need to read books: understanding their place in our culture is enough.
The Reading Cure
'Freeman's pleasure in the food of literature ... is infectious. The Reading Cure will speak to anyone who has ever felt pain and found solace in a book' Bee Wilson At the age of fourteen, Laura Freeman was diagnosed with anorexia. But even when recovery seemed impossible, the one appetite she never lost was her love of reading. Slowly, book by book, Laura re-discovered how to enjoy food - and life - through literature.
How to Market Books
'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: a number of new case studies detailed coverage of individual market segments checklists and summaries of key points several new chapters a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.
Consuming Books
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today’s Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change, etc.). Written by an impressive roster of renowned marketing authorities, many with experience of the book trade and all gifted writers in their own right, Consuming Books steps back from the practicalities of book marketing and takes a look at t...
Horror Heights: The Slime
'A great read. Slimey delicious fun from start to finish!' - Jonathan Ross Welcome to Horror Heights: can the children who live here conceal the strange goings on behind closed doors? GOOSEBUMPS for a new generation, by award-winning comedian and CITV presenter, Bec Hill. Connie hasn't found her talent yet, but at least she has her slime collection - if it's gooey, she's got it! She hopes that by adding a few extra ingredients to a simple recipe she will uncover a talent for slime-making, but alas, all she uncovers is a hot, stinky mess which ends up in the bin. It's shaping up to be another uneventful weekend ... until her failed slime experiment wakes her up the next morning. It's alive! And can talk! And is named... Big. Big adores Connie and wants to protect her from everything at all times, which is very sweet. At first. But when it gets bigger, grows teeth and threatens to eat her friends and father, can Connie uncover her TRUE talents in order to protect everything from THE SLIME? The first in a creeptastic new series for readers aged 8 and up - are you brave enough to discover the scares behind every door at Horror Heights?
The Physics of Brand
Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
