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How to Write an Inspired Creative Brief
"All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career." -Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles "Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration." -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis
How To Write A Single-Minded Proposition
In a step-by-step process, Howard demonstrates how five key ingredients on every creative brief work together to produce the single-minded proposition (SMP), the singular message that explains your brand's promise. Then he introduces you to two thought leaders who offer alternative ideas on where the creative brief can go.
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Youth Reporter
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The Feather's Push
Amber Drake can sense emotions through touch. Today she learned she can change them In the aftermath of a harrowing accident, Lieutenant Amber Drake gains a chilling ability: sensing hidden emotions with a single touch. The newfound condition garners government interest, plunging her in a web of covert operations. When the strain proves too much, Amber is deemed unfit, and cast aside. Desperate for redemption, Amber takes one final task: shadowing college professor Kelly Austin and her partner, Simon Lyons—a man with the disturbing ability to glimpse ten seconds into the future. As Amber delves deeper into her mission, her condition evolves, blurring ethical boundaries and endangering her ...
