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Offensive Marketing
Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
The Celtic Monthly
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The Committed Enterprise
The Committed Enterprise represents Hugh Davidson's major statement on what makes a sustainable and excellent organization. It is based on over a year of intense fieldwork during which the author interviewed in person the most senior executives in 126 organizations in the US and Europe. It is much easier to describe vision and values than implement them. Vision and values management is in the dark ages compared with that of Marketing, Finance or Operations. It is often derided and all too often just doesn't work. The Committed Enterprise takes a hard approach to this 'soft' topic and describes how to build unstoppable organisations, whether businesses or charities, hospitals or orchestras, b...
Expeditions of Honour
Colonial administrator and diarist John Salusbury (1707-1762) was a witness to the imperial chess game played by Britain and France for control of the New World. A founder of the city of Halifax, he kept a diary while in Nova Scotia, capturing valuable first-hand information about the struggles faced by settlers caught between the disputed borders of English and French North America. Expeditions of Honourpresents the entirety of Salusbury's diary, supplemented with a biographical introduction, historical notes on events and major figures, and the letters he sent to his wife. Selected in 1749 to serve on the first Halifax council and to supervise the granting and allocation of land, he eventu...
Developing Strategic Partnerships
Developing Strategic Partnerships enables you to have access to a sophisticated technique of building customer alliances, which has been developed over many years. This is backed up with international case examples which show how different companies have developed partnerships and the outcomes realized from them. The book maps out for the business development practitioner how to move from ordinary business to business co-operation to creating a unique, lasting and profitable partnership.
The Bryson Ancestors on the Edge of New Frontiers
Describes the history of the Bryson families of North Carolina, Tennessee and Texas, starting with Scotch-Irish immigration to the US in the 1700s, through to Davis and Gladys Bryson in the 20th century. Includes extensive photos of original documents, illustrations of life during each generation, discussions of what life was like for each family, and coverage of many different branches of the family. The author writes of the old photographs, letters, clippings, and historic information that he and two of his cousins collected: "I realized that many of these items resided with a single individual and might soon be gone. The idea of a way to make this information available to a wider range of friends and relatives started to form. .... Thus, I felt inspired to write this book." "It was surprising to me to see the large number of our ancestors who in every sense of the word were true pioneers and moved to the very edge of a new frontier. Hence, the title of this book: The Bryson Ancestors--On the Edge of New Frontiers."
Transactions
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Asia Pacific Pentecostalism
Asia Pacific Pentecostalism, edited by Denise A. Austin, Jacqueline Grey, and Paul W. Lewis, yields previously untold stories and interdisciplinary analysis of pioneer foundations, denominational growth, leadership training, contextualisation, and community development across East Asia, Southeast Asia, and Oceania. Pentecostalism in the Asia Pacific has made an enormous contribution to its global family—from the more visible influence of Yonggi Cho from Korea to the worship revolutions from Australia (particularly associated with Hillsong) and the lesser known missionary activity from Fiji—each region has contributed significantly to global Christianity. Some communities prospered despit...
