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Buku Ajar Bisnis Digital
Buku Ajar Bisnis Digital ini disusun sebagai buku panduan komprehensif yang menjelajahi kompleksitas dan mendalamnya tentang ilmu bisnis terutama bisnis digital. Buku ini dapat digunakan oleh pendidik dalam melaksanakan kegiatan pembelajaran di bidang ilmu bisnis digital dan diberbagai bidang Ilmu terkait lainnya. Buku ini dapat digunakan sebagai panduan dan referensi mengajar mata kuliah bisnis digital dan menyesuaikan dengan Rencana Pembelajaran Semester tingkat Perguruan Tinggi masing-masing. Secara garis besar, buku ajar ini pembahasannya mulai dari analisis situasi terhadap bisnis digital, strategi pemasaran digital, riset pasar, konten pemasaran, user interface, user experience, website dan search engine optimization, copywriting, e-mail marketing, social media marketing, e-commerce. Selain itu materi mengenai customer relationship management dan data Analytics juga di bahas secara mendalam. Buku ajar ini disusun secara sistematis, ditulis dengan bahasa yang jelas dan mudah dipahami, dan dapat digunakan dalam kegiatan pembelajaran.
Pengantar Administrasi Bisnis : Teori Komprehensif
Buku "Pengantar Administrasi Bisnis : Teori Komprehensif" adalah sebuah panduan lengkap yang menguraikan konsep-konsep penting dalam dunia administrasi bisnis. Mulai dari konsep dasar seperti administrasi sebagai fenomena sosial hingga analisis mendalam tentang fungsi-fungsi administrasi dan prinsip-prinsip yang mendasarinya, buku ini memberikan pemahaman yang komprehensif tentang berbagai aspek yang terlibat dalam menjalankan bisnis. Penulis tidak hanya membahas teori sistem, perkembangan bisnis di Indonesia, dan kemampuan yang dibutuhkan dalam berbisnis, tetapi juga memperkenalkan pembaca pada konsep keputusan bisnis yang tepat, lingkungan bisnis, peran pemerintah, sumber daya bisnis, oper...
About Face 3
Aimed at software developers, this book proposes the creation of a new profession of software design. The examples in the text are updated to reflect new platforms along with additional case studies where appropriate.
The Elements of User Experience
From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also applies to the sudden proliferation of mobile devices and applications. Successful interaction design requires more than just creating clean code and sharp graphics. You must also fulfill your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated te...
Electronic Commerce
This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.
Does Marketing Need Reform?
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.
Contextual Teaching and Learning
Contextual teaching and learning (CTL) is a system for teaching that is grounded in brain research. Brain research indicates that we learn best when we see meaning in new tasks and material, and we discover meaning when we are able to connect new information with our existing knowledge and experiences. Students learn best, according to neuroscience, when they can connect the content of academic lessons with the context of their own daily lives. Johnson discusses the elements of the brain-compatible contextual teaching and learning system: making meaningful connections; investing school work with significance; self-regulated learning; collaboration; critical and creating thinking; nurturing the individual; reaching high standards; and using authentic assessment. Drawing on the practices of teachers in kindergarten through university, Johnson provides numerous examples of how to use each part of the CTL system.
Digital and Social Media Marketing
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Commu...
Social Media Marketing
The social media content that students and their future employers need to have. Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox.
Helping Children Learn Mathematics
Results from national and international assessments indicate that school children in the United States are not learning mathematics well enough. Many students cannot correctly apply computational algorithms to solve problems. Their understanding and use of decimals and fractions are especially weak. Indeed, helping all children succeed in mathematics is an imperative national goal. However, for our youth to succeed, we need to change how we’re teaching this discipline. Helping Children Learn Mathematics provides comprehensive and reliable information that will guide efforts to improve school mathematics from pre--kindergarten through eighth grade. The authors explain the five strands ...
