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Virtual Homelands
  • Language: en
  • Pages: 216

Virtual Homelands

The internet has transformed the idea of home for Indians and Indian Americans. In Virtual Homelands: Indian Immigrants and Online Cultures in the United States, Madhavi Mallapragada analyzes home pages and other online communities organized by diasporic and immigrant Indians from the late 1990s through the social media period. Engaging the shifting aspects of belonging, immigrant politics, and cultural citizenship by linking the home page, household, and homeland as key sites, Mallapragada illuminates the contours of belonging and reveals how Indian American struggles over it trace back to the web's active mediation in representing, negotiating, and reimagining "home." As Mallapragada shows...

Marketing Management, 2nd Edition
  • Language: en
  • Pages: 942

Marketing Management, 2nd Edition

Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.

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  • Language: en
  • Pages: 320

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  • Type: Book
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  • Published: 2017-03-25
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  • Publisher: Hachette UK

A sharp study of the evolution of the e-commerce sector in India and how it is reshaping the way we do business. Whether we’re hailing a cab or ordering food, buying groceries or shopping for clothes, booking a hotel or finding the right doctor – our lives today are lived online. For a population with severe trust issues with online payments, Indian consumers have embraced ecommerce with phenomenal enthusiasm in the past few years. In turn, an incredible number of e-commerce companies operate here today, the more successful among them disrupting business paradigms and changing the way products and services are bought, sold and consumed in the country. Just how has this transformation com...

India Today International
  • Language: en
  • Pages: 742

India Today International

  • Type: Book
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  • Published: 2000-10
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  • Publisher: Unknown

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Start Up, Stand Up
  • Language: en
  • Pages: 300

Start Up, Stand Up

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Failing to Succeed
  • Language: en
  • Pages: 222

Failing to Succeed

In 1999, when hardly anyone in India transacted on the Internet, K. Vaitheeswaran co-founded India's first e-commerce company. Yet, years later, when e-commerce was exploding in India-despite enjoying first-mover advantage-Indiaplaza shut down. What went wrong? Lack of funding? Wrong strategies? Or was it 'something else'? For the first time ever, Vaitheeswaran reveals that it was indeed something else-a set of inexplicable events that destroyed what could have been a profitable business (an extreme rarity among technology start-ups). He bares his extraordinary trials and tribulations while dealing with business failure and the impossible pressures that can threaten entrepreneurs in India. C...

Log On To Computers – 8
  • Language: en
  • Pages: 173

Log On To Computers – 8

LOG ON TO COMPUTERS series consists of ten thoroughly revised and updated textbooks for classes 1–10. The books aim to help students master the use of various types of software and IT tools. The books have been designed to keep pace with the latest technologies and the interests of the 21st century learners. The series is based on Windows 7 and MS Office 2010 and adopts an interactive approach to teach various concepts related to Computer Science. The books for classes 1–5 focus on the basics of computers, Windows, MS Office, OpenSource software and programming language LOGO. However, the books for classes 6–8 encourage students to experience and explore more about programming languages like QBasic, HTML and Visual Basic, application software such as Photoshop, Flash and MS Office. The ebook version does not contain CD.

Computers Today & Tomorrow – 8
  • Language: en
  • Pages: 173

Computers Today & Tomorrow – 8

COMPUTERS TODAY & TOMORROW series consists of eight computer science textbooks for classes 1–8. This series is created to help students master the use of various kinds of software and IT tools. The books have been designed to keep pace with the latest technologies and the interests of the 21st century learners. The series is based on Windows 7 and MS Office 2007 and adopts an interactive approach to teach various concepts related to Computer Science. The books for classes 1–5 are introductory. They introduce students to the basic features of Windows 7 and MS Office 2007, starting with the history of computers, what are the basic parts of the computer, how to use Tux Paint, WordPad, MS Paint, how to program in LOGO and also give an introduction to the Internet. However, the books for classes 6–8 are for senior students and take a deep diva into the advanced features of Windows 7 and MS Office 2007, including how to do programming in QBasic, HTML and Visual Basic. Students learn to create animations using Flash and Photoshop, and how to communicate using the Internet. The ebook version does not contain CD.

The Routledge Encyclopedia of Indian Writing in English
  • Language: en
  • Pages: 485

The Routledge Encyclopedia of Indian Writing in English

Today, Indian writing in English is a fi eld of study that cannot be overlooked. Whereas at the turn of the 20th century, writers from India who chose to write in English were either unheeded or underrated, with time the literary world has been forced to recognize and accept their contribution to the corpus of world literatures in English. Showcasing the burgeoning field of Indian English writing, this encyclopedia documents the poets, novelists, essayists, and dramatists of Indian origin since the pre-independence era and their dedicated works. Written by internationally recognized scholars, this comprehensive reference book explores the history and development of Indian writers, their major contributions, and the critical reception accorded to them. The Routledge Encyclopedia of Indian Writing in English will be a valuable resource to students, teachers, and academics navigating the vast area of contemporary world literature.

Emerging ICT Policies and Regulations
  • Language: en
  • Pages: 311

Emerging ICT Policies and Regulations

This book constructs both educational and research arguments on various dimensions of Information and Communication Technology (ICT) policy and regulation. There has been a paradigm shift in the ICT industry due to convergence of various technologies, the ubiquity of the Internet, the emergence of app economy and the pervasiveness of social media. These pose policy and regulatory challenges in the areas of industry structure, market power of firms, pricing of products and services, interconnection of networks, radio spectrum management, intellectual property rights, data privacy and security. The common thread throughout the different sections of the book is the massive adoption of digitizat...