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Virtual Homelands
The internet has transformed the idea of home for Indians and Indian Americans. In Virtual Homelands: Indian Immigrants and Online Cultures in the United States, Madhavi Mallapragada analyzes home pages and other online communities organized by diasporic and immigrant Indians from the late 1990s through the social media period. Engaging the shifting aspects of belonging, immigrant politics, and cultural citizenship by linking the home page, household, and homeland as key sites, Mallapragada illuminates the contours of belonging and reveals how Indian American struggles over it trace back to the web's active mediation in representing, negotiating, and reimagining "home." As Mallapragada shows...
India Today
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Marketing Management, 2nd Edition
Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
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A sharp study of the evolution of the e-commerce sector in India and how it is reshaping the way we do business. Whether we’re hailing a cab or ordering food, buying groceries or shopping for clothes, booking a hotel or finding the right doctor – our lives today are lived online. For a population with severe trust issues with online payments, Indian consumers have embraced ecommerce with phenomenal enthusiasm in the past few years. In turn, an incredible number of e-commerce companies operate here today, the more successful among them disrupting business paradigms and changing the way products and services are bought, sold and consumed in the country. Just how has this transformation com...
Next Orbit of an Entrepreneur
An entrepreneur’s journey is full of ups and downs. They need to learn fast, and theonly way to do that is to fail fast, and another way is to learn from other people’s mistakes. If you want to shorten the learning curve, then you should definitely read this book. This book guides entrepreneurs and especially the wannabe tech-entrepreneurs to help them “navigate life more smoothly.” This book throws light on: - Few tech startup opportunities that are still unexplored. - How to handle financial and emotional health. - How to deal with VCs. Next Orbit of an Entrepreneur is a must-read for first-time entrepreneurs.
Log On To Computers – 8
LOG ON TO COMPUTERS series consists of ten thoroughly revised and updated textbooks for classes 1–10. The books aim to help students master the use of various types of software and IT tools. The books have been designed to keep pace with the latest technologies and the interests of the 21st century learners. The series is based on Windows 7 and MS Office 2010 and adopts an interactive approach to teach various concepts related to Computer Science. The books for classes 1–5 focus on the basics of computers, Windows, MS Office, OpenSource software and programming language LOGO. However, the books for classes 6–8 encourage students to experience and explore more about programming languages like QBasic, HTML and Visual Basic, application software such as Photoshop, Flash and MS Office. The ebook version does not contain CD.
Computers Today & Tomorrow – 8
COMPUTERS TODAY & TOMORROW series consists of eight computer science textbooks for classes 1–8. This series is created to help students master the use of various kinds of software and IT tools. The books have been designed to keep pace with the latest technologies and the interests of the 21st century learners. The series is based on Windows 7 and MS Office 2007 and adopts an interactive approach to teach various concepts related to Computer Science. The books for classes 1–5 are introductory. They introduce students to the basic features of Windows 7 and MS Office 2007, starting with the history of computers, what are the basic parts of the computer, how to use Tux Paint, WordPad, MS Paint, how to program in LOGO and also give an introduction to the Internet. However, the books for classes 6–8 are for senior students and take a deep diva into the advanced features of Windows 7 and MS Office 2007, including how to do programming in QBasic, HTML and Visual Basic. Students learn to create animations using Flash and Photoshop, and how to communicate using the Internet. The ebook version does not contain CD.
Start Up, Stand Up
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