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But Wait ... There's More!
Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one—and you're not alone. Last year, one out of every three Americans picked up the phone and ordered a product from a television infomercial or home shopping network, and in But Wait . . . There's More! journalist (and infomercial addict) Remy Stern offers a lively, behind-the-scenes exploration of this enormous business—one that markets the world's most outrageous products using the most outrageous tactics. Don't let the kitschy...
Make That Call Now!
Pot-bellied Joe Kagan, the buffoonish manager of a Cheapmart discount store, unwinds from his late shifts with some television—which at that time of night means infomercials. Seduced by claims of “amazing” products and “easy payments,” Joe soon finds himself deep in debt. Sammy Thieu—a Vietnamese immigrant turned infomercial pitchman who surrounds himself with scantily-clad women and other accoutrements of wealth—entices viewers of his infomercials with stories of the fast fortunes to be made in real estate. Desperate, Joe registers for Sammy’s seminar—leading him on a series of ludicrous misadventures. Interspersed throughout the novel are descriptions of the ridiculous and outrageous infomercials Joe and others watch on TV, such as “The Psychic Support Hotline,” in which a washed-out ’70s pop singer assures viewers, “All you need is a credit card and a willing suspension of disbelief!” and “WhiffTrim,” in which sniffing a piece of plastic is touted as a legitimate strategy for weight reduction. Make That Call Now! is the laugh-out-loud story of one misfit’s journey through the tacky world of TV infomercials.
The Complete Guide to Infomercial Marketing
Examines the history, appeal, strategy, and likely future of the 30- minute advertisements, which target more than just the bored and insomniac. Provides step-by-step formulas to help determine whether or not an infomercial is the right marketing approach for a particular company's product, goals, and budget. Chapters cover topics such as identifying target audience, producing an infomercial, financial realities, and inbound telemarketing. Includes a glossary. Annotation copyrighted by Book News, Inc., Portland, OR
The Infomercial and DRTV Handbook
A new version of the 1995 Best Selling book on Infomercials and DRTV. This handbook will answer your questions about planning, pricing, production, marketing, telemarketing, and fullfilment of direct response products and services. It is also a step-by-step guide to the exciting and lucrative world of direct response television. Written by one of the pioneers of direct response television who produced and created the first electronic retail television series with Dayton-Hudson (Target Stores), produced many successful short and long form direct response infomercials and spots, and was the former head of 20th Century Fox Direct Response. This book will give readers insight into the production...
Marketing Channels
This text, devoted to the infocomercial phenomenon, programme-length commercials, gives insider advice on how to capitalize on the new marketing opportunities presented by the dawn of a 500-channel television age, showing how to become a player and use this medium to its fullest.
Infomercials
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Television Secrets for Marketing Success
Includes capsules of experiences marketing products in addition to "writing the script, producing, directing, editing, buying media, testing, back-end sales, dealing with knockoffs, and many other techniques ... used in the production of half-hour infomercials"--Jacket.
Infomercial Insights
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