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Spa Bodywork
This textbook guides massage therapists through each step of delivering a spa treatment—from consideration of the indications and contraindications to scope of practice issues, supplies, room set-up, specific procedure steps, and ideas for integrating massage techniques, spa products, and enhancing accents. While wet-room treatments are discussed, the focus is on dry-room treatments, which can be delivered in a wider variety of settings. More than 250 full-color photographs illustrate each technique and treatment. Treatment Snapshot boxes provide a quick overview of the treatment before the detailed step-by-step procedures section. Sanitation Boxes offer clean-up and sanitation tips. Sample Treatments include promotional descriptions, product recommendations, and recipes for creating inviting smell-scapes.
Reunited Love
While visiting his recently widowed father in San Antonio, Frank Becker learns that Dad is struggling with being alone and dealing with his grieve by turning to excessive drinking beer, wine and whiskey. In addition, his father Martin has also become a very angry and ill-tempered person. Trying to help, Frank attempts to turn their conversation to reminisce about the forty wonderful years of marriage. Doing so, his father opens up and shares his memories about how he met his wife Hilde in Frankfurt when they were working in the same hotel. Martin shares that Hilde had been the second great love in his life after his high school sweetheart Ingrid Mertens. When Frank inquires, his father talks...
The Healing Power of Scent
In The Healing Power of Scent, aromatherapist and author Ellen Rowland dives deep into the most mysterious and ephemeral of the five senses – scent – and explores how we can use our own unique responses to the smells we find in the world around us for spiritual and emotional healing. Starting from a place of inquisitiveness, the science of scent is unpacked in accessible terms as its healing power is revealed through its molecular makeup. The practical application of scent comes next, with a series of exercises, recipes and prompts to help the reader develop their own scent diary and understanding of the scents that mean the most to them. The recipes include blends of oils for the reader...
Consumer Behaviour
La 4è de couv. indique : "Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it ...
Empirical Legal Analysis
This innovative volume explores empirical legal issues around the world. While legal studies have traditionally been worked on and of letters and with a normative bent, in recent years quantitative methods have gained traction by offering a brand new perspective of understanding law. That is, legal scholars have started to crunch numbers, not letters, to tease out the effects of law on the regulated industries, citizens, or judges in reality. In this edited book, authors from leading institutions in the U.S., Europe, and Asia investigate legal issues in South Africa, Argentina, the U.S., Israel, Taiwan, and other countries. Using original data in a variety of statistical tools (from the most...
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2000 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada.
Cardiovascular Prevention and Rehabilitation
This book is a timely and thorough review of prevention, lifestyle counseling and rehabilitation for cardiologists and all physicians and other health professionals in cardiac rehabilitation teams. The Editors have gathered over 60 experts from all parts of the globe. Each highlights the role of cardiac rehabilitation and preventative cardiology from exercise testing and training, through nutrition, smoking cessation, behavioral and social support to adapted programs for newer groups with specific demands. The book emphasizes the organizational aspects of cardiac rehabilitation, including quality assurance and economic evaluation.
Opera Viva
A history of the Canadian Opera Company and Canadas cultural growth in the second half of the twentieth century.
Integrated Communication
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
MONICA, Monograph and Multimedia Sourcebook
Designed for a wide readership interested in heart disease, stroke, lifestyle, risk factors, public health policy and epidemiology. It explains what the MONICA study was about, describes participating populations, and contains abstracts of MONICA publications plus 80 graphics of the key MONICA results, with explanatory notes. In addition two CD-ROMs incorporate MONICA documents and quality assessment reports; data books tabulating all the results; slide shows of the main MONICA topics; and lastly a 20% subset of the database for explanatory analysis.
