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Creating Internet Entertainment
Entertainment sites comprise the fastest growing segment of the Net. Even web masters at non-entertainment sites are fast discovering that they must add some sizzle to their sites to attract and retain users. This is the definitive guide to planning, creating, and operating an entertainment-based World Wide Web site. After defining the elements of an entertainment site, the book walks through its entire development and implementation, from targeting an audience to creating compelling content. The authors address both technical issues like selecting and maintaining the server as well as promoting and marketing the site for maximum exposure and profit. Includes CD-ROM with... * Connectivity software--a free custom package designed specifically for the book * Cutting-edge Web browser tools for enhanced video, audio, graphics and chat * Development tools, including HTML, sound and video editing tools.
Star Power
Successful Advertising & Marketing To the Entertainment Industry On the Internet "The only resource you will ever need to reach millions of excited customers instantly!" Star Power: Internet Celebrity the successful guide to Advertising and Marketing on the Internet to the entertainment industry is an absolute best seller resource and a must read book for anyone who presently has an online business, organization or is contemplating one. Sonya Swinton brings her 10 years of experience in advertising & marketing management and her savvy expertise on Internet e-commerce together in one book that offers the novice as well as the experienced business professional a jump start education on doing business on the Internet with the media moguls in the exciting world of entertainment.
The Definitive Guide to Entertainment Marketing
Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ...
The Digital Glocalization of Entertainment
In this volume, Paolo Sigismondi explores the dynamics of global media and entertainment, specifically analyzing the implications of the global rise of non-scripted entertainment (as reality TV programs) and the impact and consequences of the Information and Communication Technology (ICT) revolution on the content, delivery platforms, and overall business models of the media and entertainment landscape. This work aims at bridging the gap between media theories and industry practices in a rapidly evolving global mediascape, building on scholarship in the field and enriched by case studies and insights from business practice. This work demonstrates that the paradigms of the landscape are shift...
Social Media Entertainment
How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional ente...
The Entertainment Industry
Entertainment studies are an important emerging subject in tourism, and this introductory textbook provides a detailed overview of the entertainment industry discipline in order to prepare students for roles such as promoters, festival managers and technical support workers. Covering key aspects of entertainment by profiling individual sectors, each chapter is written by an expert working in the field and covers the history and background, products and segmentation, contemporary issues, micro and macro business, environmental influences, detailed case studies and future directions of that sector. It will be an essential text for undergraduate students in entertainment management, events management and related tourism subjects.
Over the Top
Television is the last mass medium to be disrupted by the Internet. Given the intricacies of the industry, it's also going to be the most resistant to change. Alan Wolk, an industry veteran and longtime analyst and observer, lays out how the television industry is adapting to the digital era, explaining what's really happening in a tone that will appeal to laypeople and insiders alike. In the first section, Wolk takes us through how the industry works today, focusing on how the various players actually make money and who pays who for what. The next section deals with the changes that are taking place in the industry today-everything from time shifting to binge viewing to cord cutting-and how...
Entertainment Industry
NEW REVISED EDITION - The entertainment industry is a multi-billion dollar business that showcases the work, services, talent, and creativity of a cross-section of the international workforce. The modern entertainment industry is the convergence of the business of music, books, movies, television, radio, Internet, video games, theater, fashion, sports, art, merchandising, copyright, trademarks, and contracts. Employment opportunities abound in this vibrant, eclectic and exciting universe - open to anyone willing to learn and work diligently with creative enthusiasm. To be on the cutting edge of this ever-changing industry, one must possess an in-depth knowledge of the many areas that converg...
