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Civil Lines
"Indian fiction, collection of short stories and poems."
Granularity
Growth is high on the agenda of companies around the world today. This book, based on several years of new research by the world's leading management consultants McKinsey & Company, presents powerful new insights into sustained profitable growth.
Power Brands
The McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three topic areas: measuring, making, and managing power brands.
Retail Marketing and Branding
Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360° communication. IT specialists are peddling one-to-one marketing tools and integrated customer data warehousing solutions. Should retailers care about any of this? The authors of this book firmly believe that they should — but in an environment of accelerating change, even veterans of the retail trade are looking for guidance on how to embrace the challenges thrown up by the evolving ...
Power Brands
Brand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to these and other questions can be found with the proven BrandMatics-Konzept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field: New research on the evolution of brand relevance - both in B2C and B2B. Two modular additions to the proven brand purchase funnel framework. All-new chapters on brand delivery, MROI, and digital brand management. Dozens of new case studies - from insights generation to brand promise definition. Six new in-depth interviews with distinguished international brand managers.
The Granularity of Growth
While growth is a top priority for companies of all sizes, it can be extremely difficult to create and maintain—especially in today’s competitive business environment. The Granularity of Growth will put you in a better position to succeed as it reveals why growth is so important, what enables certain companies to grow so spectacularly, and how to ensure that growth comes from multiple sources as you take both a broad and a granular view of your markets.
To Right Every Wrong
Dave Andrews's latest book, To Right Every Wrong, is the last in the Dave Andrews Legacy Series. It is a funny, sad, brutally honest retrospective, reflecting on what it has meant for him and his family to seek to live a lifetime dedicated to love and justice. The reflections in this book, subtitled The Making and Unmaking of One Improbable Minor Prophet, come in three parts--the personal, the prophetical, and the paradoxical. The personal part explores Andrews's experience of the radical, compassionate spirituality that he shares with wife, Angie, and which has shaped their way of life as a family in community with marginalized and disadvantaged groups of people. The prophetical part explor...
The Folded Earth
From the widely acclaimed author of An Atlas of Impossible Longing, a powerful and triumphantly beautiful novel set in contemporary India, about a young woman forging a new life in the foothills of the Himalayas. LONGLISTED FOR THE 2011 MAN ASIAN LITERARY PRIZE SHORTLISTED FOR THE HINDU LITERARY PRIZE FOR BEST FICTION 2011 With her debut novel, An Atlas of Impossible Longing, Anuradha Roy’s exquisite storytelling instantly won readers’ hearts around the world, and the novel was named one of the best books of the year by The Washington Post and The Seattle Times. Now, Roy has returned with another masterpiece that is already earning international prize attention, an evocative and deeply m...
An Atlas of Impossible Longing
“This is why we read fiction at all” raves the Washington Post: Family life meets historical romance in this critically acclaimed, “gorgeous, sweeping novel” (Ms Magazine) about two people who find each other when abandoned by everyone else, marking the signal American debut of an award-winning writer who richly deserves her international acclaim. On the outskirts of a small town in Bengal, a family lives in solitude in their vast new house. Here, lives intertwine and unravel. A widower struggles with his love for an unmarried cousin. Bakul, a motherless daughter, runs wild with Mukunda, an orphan of unknown caste adopted by the family. Confined in a room at the top of the house, a matriarch goes slowly mad; her husband searches for its cause as he shapes and reshapes his garden. As Mukunda and Bakul grow, their intense closeness matures into something else, and Mukunda is banished to Calcutta. He prospers in the turbulent years after Partition, but his thoughts stay with his home, with Bakul, with all that he has lost—and he knows that he must return.
CAPEX Excellence
Much of current management literature focuses on a limited set of 'classical' value levers, such as cost reduction, sales optimization or mergers & acquisitions, thus neglecting another core value lever: capital investments. That capital investments receive such limited attention is all the more surprising when one considers how vitally important they are to the economy as a whole as well as individual businesses. There is significant value-creation potential in optimizing capital investments. Investments not only determine the asset structure of a venture. They also enable the introduction of new products structural cost reductions. The book focuses on core questions to be answered in the c...
