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Working with Written Discourse
An outstanding introduction to discourse analysis of written language in an age that is more and more characterized by multilingual, digital, and generically hybrid texts. In an accessible style, Working with Written Discourse illustrates how these texts can be analyzed employing a wide variety of approaches that are critical, multidisciplinary, and productive. - Professor Jaffer Sheyholislami, Carleton University "Comprehensive and up-to-the-minute in its discussion of areas like multimodality and the new media, without overlooking ‘older’ media and more conventional writing. I will recommend it highly to students at all levels." - Dr Mark Sebba, Lancaster University Addressing the prac...
Literacies in Contemporary Egypt
This volume provides an ethnographically grounded description and interpretation of a variety of writing practices, including social media, in contemporary Egypt.
Working with Written Discourse
An outstanding introduction to discourse analysis of written language in an age that is more and more characterized by multilingual, digital, and generically hybrid texts. In an accessible style, Working with Written Discourse illustrates how these texts can be analyzed employing a wide variety of approaches that are critical, multidisciplinary, and productive. - Professor Jaffer Sheyholislami, Carleton University "Comprehensive and up-to-the-minute in its discussion of areas like multimodality and the new media, without overlooking ‘older’ media and more conventional writing. I will recommend it highly to students at all levels." - Dr Mark Sebba, Lancaster University Addressing the prac...
Verbal Hygiene
In Verbal Hygiene, Deborah Cameron takes a serious look at popular attitudes towards language and examines the practices by which people attempt to regulate its use. Instead of dismissing the practice of ‘verbal hygiene’, as a misguided and pernicious exercise, she argues that popular discourse about language values – good and bad, right and wrong – serves an important function for those engaged in it. A series of case studies deal with specific examples of verbal hygiene: the regulation of ‘style’ by editors, the teaching of English grammar in schools, the movements for and against so-called ‘politically correct’ language and the advice given to women on how they can speak m...
Alpha Masculinity
This book examines the linguistic and discursive mechanisms that realize the mythological American Alpha Male. Providing an in-depth dissection of corpora from an online socio-commercial community, a pop-psychology guru, and fictional gay erotica, it unravels the ways language, gender, and hegemony play out in this ideological figure of neopositive, essentialist masculinity. Through a detailed, multi-level analysis, Russell shows how the Alpha figure combines elements of dominance, normativity, and androcentrism and how these forces intersect with neoliberal and pseudoscientific discourses to establish a uniquely hybridized male hegemony, one that is familiar to most, but whose internal mechanisms remain largely unquestioned and unexamined. This book will be of interest to academic scholars in sociolinguistics, discourse analysis, cultural studies, and gender and sexualities studies.
Writing in Contemporary Egypt
This thesis is an ethnographically grounded description and interpretation of a variety of writing practices observable in an Arabic speaking community, primarily on the Internet. Working with, or in reaction to, the concept of diglossia, of which Arabic sociolinguistic setting is often cited as a textbook example, the majority of scholars have focused their attention on speech as a major site of language variation and mixing. Writing has been largely neglected. This thesis is a contribution to what I hope will become a growing number of works aimed at filling that lacuna. I examine linguistic features of a number of, mostly non-literary, texts in contemporary Egypt where Modern Standard Ara...
Anthropology & Mass Communication
Drawing on dozens of semiotic, ethnographic and cross cultural studies of mass media, this book offers new insights into the analysis of media texts, offers models for the ethnographic study of media production and consumption, and suggests approaches for understanding media in the modern world system.
Connected in Cairo
For members of Cairo's upper classes, cosmopolitanism is a form of social capital, deployed whenever they acquire or consume transnational commodities, or goods that are linked in the popular imagination to other, more "modern" places. In a series of thickly described and carefully contextualized case studies—of Arabic children's magazines, Pokémon, private schools and popular films, coffee shops and fast-food restaurants—Mark Allen Peterson describes the social practices that create class identities. He traces these processes from childhood into adulthood, examining how taste and style intersect with a changing educational system and economic liberalization. Peterson reveals how uneasy many cosmopolitan Cairenes are with their new global identities, and describes their efforts to root themselves in the local through religious, nationalist, or linguistic practices.
Working with Spoken Discourse
"An exemplary textbook. Making even the most complex ideas fully accessible, it is grounded in an extensive literature, filled with engaging examples, and offers ample suggestions for independent research. It’s been a key text in my classes for over a decade and, as fresh and relevant as ever, will continue to buttress my graduate seminars and undergraduate courses alike." - Professor Crispin Thurlow, University of Washington Comprehensive, practical, lively and accessible, Working with Spoken Discourse is the much-loved benchmark for learning to do discourse analysis. It combines theory and practice to give students the grounding they need in practical techniques of analyzing talk and how to apply them to real data. Begins with the ‘why’ and ‘how’ of doing discourse analysis Packs examples into every chapter to help explain complex concepts Uses exercises and activities to reinforce what you’ve learned Leads you through the practicalities of designing your own project Exceptionally clear, and perfect for undergraduates starting a project, this is the essential guide to spoken discourse.
