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Summary of Michael J. Maher's 7L
Please note: This is a companion version & not the original book. Sample Book Insights: #1 EVT Restaurant is a very nice place. It was the first time Rick had been there, and he was greeted by the enthusiastic greeting of his lunch companion, Michelle. She had been friends with the hostess, Katherine, who had told her about Rick. #2 Rick was meeting with a lender named Michelle to discuss his business problems. He had been having a hard time selling properties lately, and the market was killing him. He felt like a glorified tour guide. #3 It has become very difficult to sell houses these days. Buyers call you, show you their listings, and if you’re lucky, you’ll find one that meets your criteria and buy it. Otherwise, you’re left with Internet leads and Mickey Mouse. #4 The interview went well, and Michelle was very helpful. She explained that they were doing well, but that they were also looking for ways to help local agents market their new first-time home buyer programs.
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7L: The Seven Levels of Communication
Can you imagine receiving a referral each and every day? Neither could real estate agent Rick Masters. (7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined. In seeking success, he finds significance. This heartwarming tale of Rick's trials and triumphs describes the exact strategies that helped him evolve from the Ego Era to the Generosity Generation. This book is about so much more than referrals. This is about building a business that not only feeds your family, but also feeds your soul.
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