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What is Marketing?
Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This book provides the foundation for developing those skills and insights.
An Introduction To Cosmology And Particle Physics
The book discusses, based on a series of lectures given by the authors at the Universidad Autonoma of Madrid discusses the relation between cosmology and particle physics at a pedagogical level. The topics covered contain much valuable introductory materials. Very useful as a text for graduate students in this field.
Proceedings of the 6th International Workshop on the Identification of Dark Matter
This volume is the latest in a prominent biannual series of scientific meetings on the exciting research topics of dark matter and, more recently, of dark energy. It contains a state-of-the-art update on detection efforts by experimental groups around the world trying to pin down exotic new forms of matter under the names of axions, neutralinos, wimps, primordial black holes, q balls, sterile neutrinos, as well as a tantalizing new form of dark energy component called phantom energy and quintessence. The book is self-contained as it also includes general reviews on recent cosmological observations OCo supernovae measurements, cosmic matter distribution surveys and cosmic radiation anisotropies OCo introducing even the uninitiated reader to this fascinating frontier of research."
A Primer On The Physics Of The Cosmic Microwave Background
In the last fifteen years, various areas of high energy physics, astrophysics and theoretical physics have converged on the study of cosmology so that any graduate student in these disciplines today needs a reasonably self-contained introduction to the Cosmic Microwave Background (CMB). This book presents the essential theoretical tools necessary to acquire a modern working knowledge of CMB physics. The style of the book, falling somewhere between a monograph and a set of lecture notes, is pedagogical and the author uses the typical approach of theoretical physics to explain the main problems in detail, touching on the main assumptions and derivations of a fascinating subject.
Multifunctional Hydrogels
Hydrogels are important polymer-based materials with innate fascinating properties and applications: they are three-dimensional, hydrophilic, polymeric networks that can absorb large amounts of water or aqueous fluids and are biocompatible, mechanically flexible, and soft. The incorporation of functionalities to develop smart and bioactive platforms has led to a myriad of applications. This book offers a comprehensive overview of multifunctional hydrogels, covering fundamentals, properties, and advanced applications in a progressive way. While each chapter can be read stand-alone, together they clearly describe the fundamental concepts of design, synthesis, and fabrication, as well as proper...
Gauge Theory and the Early Universe
Proceedings of the NATO Advanced Study Institute, Erice, Italy, May 20-30, 1986
