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This book offers complete and operational methodology guidelines for the entire process of the Doctor of Business Administration (DBA) thesis. It provides insights into theory and practice, both indispensable for the successful completion of the research project. The volume draws on the contributions of major reference works, and offers simplified, clear and applicable standards for DBA participants and supervisors. It illustrates a living experience, because completing a thesis is a human adventure. “Non-classic” students starting a doctoral project are facing an utterly new world with codes and methods they do not recognise. As such, this book brings together many testimonies from DBA scholars, which will help readers to find new formulations and valuable solutions in their own work.
Created through a student-tested, faculty-approved review process with input from more than 250 students and faculty, GOVT is an engaging and accessible solution to accommodate the diverse learning styles of today's learners at a value-based price. Focusing on the current and historical conflicts and controversies that define America as a nation, GOVT is a streamlined and extremely current text for the American Government course. Its motivating debate theme and appealing modern format speak directly to today's student. A full suite of learning tools--correlated to the text chapter-by-chapter--are available through CourseMate and include an eBook, Chapter In Review cards, videos, simulations, podcasts, and quizzes that allow students to learn and study wherever they are and whenever they have time.
Writing and supervising a thesis can be a painful and arduous task. The purpose of this handbook is to guide supervisors and students presently enrolled in or contemplating enrollment for a Master’s degree (M.Sc./MBA). This guide includes a suggested structure and conceptual framework related to any problematic and research question related to business science.
This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East through the effective and efficient use of social media.
Over the years, the education sector has witnessed substantial transformations and developments, driven primarily by the rapid growth of technology and inventive pedagogical approaches. In the MENA region, these changes have been particularly noteworthy, as educational institutions are striving to keep pace with global advancements while addressing unique regional challenges. Set against this context, this book delves into two pivotal dimensions that have surfaced as vital for thriving in today's educational sphere, with a strong emphasis on the MENA region's distinct characteristics and opportunities. The first dimension explores the evolution and challenges in governance, encompassing the ...
This indispensible book for managers, professionals, administrators and stakeholders in local and regional authorities describes how and why learning cities, towns and regions are helping to create a better future for all, and the tools and learning materials that will help them do so.
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand cat...
Reviewing and evaluating a scientific research paper requires significant effort. The pressure to meet journals’ standards for a research career is crucial. The purpose of this handbook is to provide a guide for researchers on reviewing and evaluating a scientific paper. This guide includes a suggested structure and conceptual framework that evaluators could rely on for any problematic and research question related to business science.
Notre famille politique venait de traverser une tourmente qui avait vu des querelles intestines et des ambitions personnelles prendre provisoirement le pas sur des statuts ratifiés et la volonté de ses adhérents, avec la complicité active d'un traitement médiatique qui aurait gagné à refléter plus de neutralité ou de pluralité des points de vue. Et l'actualité nous conduisait régulièrement, si ce n'est quotidiennement, à constater qu'un questionnement sur l'éthique aurait été tout aussi indispensable aux autres partis, d'un bout à l'autre de l'échiquier, pour mettre de l'huile dans les rouages de leur fonctionnement, et éviter la survenue « d'affaires » et autres « dérapages » complaisamment relayés dans l'opinion. Cet ouvrage est la réflexion de nombreux auteurs sur leurs regards très variés sur l’éthique et le politique tout en apportant des réflexions et des ébauches de solutions.