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Organic Spectroscopy
Though the format evolved in the first edition remains intact, relevant new additions have been inserted at appropriate places in various chapters of the book. Also included are a number of sample and study problems at the end of each chapter to illustrate the approach to problem solving that involve translations of sets of spectra into chemical structures. Written primarily to stimulate the interest of students in spectroscopy and make them aware of the latest developments in this field, this book begins with a general introduction to electromagnetic radiation and molecular spectroscopy. In addition to the usual topics on IR, UV, NMR and Mass spectrometry, it includes substantial material on the currently useful techniques such as FT-IR, FT-NMR 13C-NMR, 2D-NMR, GC/MS, FAB/MS, Tendem and Negative Ion Mass Spectrometry for students engaged in advanced studies. Finally it gives a detailed account on Optical Rotatory Dispersion (ORD) and Circular Dichroism (CD).
Hope Against Hope
Hope Against Hope is an inspiring novel today due to the wide spread depressions caused by pendamic and its variants. The novelist makes an effort here to tell readers that the music of the bird Hope never stops. Due to positive approach of life Jag Mohan, Pummy, Nanny, Dr. Avasthi and Guptas struggle against all odd situations and don’t ever cry due to restless situations. Pummy remains a practical lady and gets the solutions of her problems through Jag Mohan. Gupta ji is prudent enough to settle Nanny with jobless Jag Mohan. Minti succeeds in her mission though a bit late. The novelist aptly convinces readers that the bird of Hope stands with prudence and wisdom.
Organic Analytical Chemistry
Rapid developments in analytical techniques and the use of modern reagents in organic synthesis during the last two decades have revolutionized the approach to organic structure determination. As advanced topics in organic analysis such as spectroscopic methods are being introduced, postgraduate students (majoring in organic chemistry) have been feeling handicapped by the non-availability of a book that could uncover various aspects of qualitative and quantitative organic analysis. This book is written primarily to stimulate the interest of students of organic chemistry and pharmaceutical sciences in organic analytical chemistry. Key features: Identification and characterization of organic c...
Pichai
An incisive look into the world’s most innovative tech company and the man chosen to lead it. On 10 August 2015, an unassuming product expert who learnt his ropes at IIT Kharagpur was declared the next CEO of tech giant Google. Sundar Pichai’s appointment was hardly an unexpected one. Pichai is a man known as much for his veritable Midas touch with every product he has developed or led for Google – Chrome, Chrome OS and Android, to name just a few – as for his superlative people skills and open-minded approach to innovation. Yet, the company’s decision to restructure its product lines and appoint Pichai as the head of a leaner, more focused Google, has raised inevitable questions: ...
Soul and Structure of Governance in India
Political experiences of an Indian civil servant.
The Curse of Brahma
""The man who became a brahmarishi. The curse that banished him to the hell of hells. And the revenge that threatens to destroy the three worlds."" In a fit of rage, Brahma banishes his star pupil from Swarglok. Mortally wounded and anguished at Brahma's unfair punishment, the man struggles to survive in tamastamah prabha, the hell of hells. In time, he becomes the Dark Lord, the most feared figure in Pataal Lok, who swears to destroy Brahma ""Brahma's curse sets in motion a chain of events that threatens to alter the fate of the three worlds. Vasudev, the brave Prince of Bateshwar, becomes the hunter of Asura assassins, his closest friend, Kansa, almost dies saving his sister, Devki, from a group of deadly monsters and the most valiant kings in Mrityulok turn over to the dark side, driven by forces beyond their control. Only one person threatens the Dark Lord's well laid plan Devki, the beautiful princess of Madhuvan, who is destined to give birth to the warrior Krishna.""
Smart Pricing
In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about restaurants where customers set the price, how Google and other high-tech firms have used pricing to remake whole industries, how executives in China successfully start and fight price wars to conquer new markets. Smart Pricing goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win.
