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Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Finally, the essential MIS text and technology package that will teach your students how to create competitive firms, manage global corporations, and provide useful and profitable products and services to customers Features: *Companion Web site-www.prenhall.com/laudon. An expanded companion Web site that enhances and reinforces text material in a variety of ways: *New Application software exercises including spreadsheet, database, presentation software, CASE tool, expert system, Web page development, and Internet exercises can be assigned as additional, stand-alone problems to reinforce specific chapter content. *International links to Web sites for companies based all over the world plus additional exercises for users interest in more international material. *Electronic commerce exercises and cases for each chapter help students explore the various Internet business models and electronic commerce capabilities discussed in the text. *New Management Decision Problems provide opportunities for practical group or individual leaning both in and out of the classroom. Students are required to use quantitative data to make decisions based on real management issues such as: *Hardware Ca
Aiming to prepare students for the changing demands of using information systems as managers, this work emphasizes the use of the Internet and related technologies in electronic commerce, electronic business and the digital integration of the firm from the warehouse to the executive suite.
The editors include a wide range of contemporary and classic articles from North America and the UK on key information systems management themes, including IT developments in business and outsourcing information systems services.
The authors know information systems knowledge is essential for creating competitive firms, managing global corporations & providing useful products & services to customers. One of the central new themes in the revision focuses on helping managers make better decisions about technology to achieve maximum value.
This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a range of business situations, it explores various problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems. Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem-solving skills of the first edition. Contents include: * blocks to creativity and how to overcome them * key techniques including lateral thinking, morphological analysis and synectics * computer-assisted problem solving * increased coverage of group problem-solving techniques and paradigm shift. As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.
For undergraduate and graduate MIS courses. An in-depth look at how today's businesses use information technologies. Many businesses look for candidates who know how to use information systems, making a general understanding of information systems an asset to any business student. Laudon and Laudon continue to define the MIS course for all business majors by emphasizing how business objectives shape the application of new information systems and technologies. The ninth edition focuses on currency and cutting-edge topics.
A continuing stream of information technology innovations is transforming the business world, in the Arab region and right around the globe. This text gives readers an in-depth look at how both local and international corporations harness information technology and systems to achieve corporate objectives. With a focus on providing students with engaging content that draws links between MIS theory and its application to real-life business scenarios, this text is an essential companion to any student of MIS in the Arab region.
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