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The Swamp Peddlers
Florida has long been a beacon for retirees, but for many, the American dream of owning a home there was a fantasy. That changed in the 1950s, when the so-called "installment land sales industry" hawked billions of dollars of Florida residential property, sight unseen, to retiring northerners. For only $10 down and $10 a month, working-class pensioners could buy a piece of the Florida dream: a graded home site that would be waiting for them in a planned community when they were ready to build. The result was Cape Coral, Port St. Lucie, Deltona, Port Charlotte, Palm Coast, and Spring Hill, among many others—sprawling communities with no downtowns, little industry, and millions of residentia...
The Yugo
Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR's Car Talk declared it "the worst car of the millennium." And for most Americans that's where the story begins and ends. Hardly. The short, unhappy life of the car, the men who built it, the men who imported it, and the decade that embraced and discarded it is rollicking and astounding, and one of the greatest untold business-cum-morality tales of the 1980s. Mix one rabid entrepreneur, several thousand "good" communists, a willing U.S. State Department, the shortsighted Detroit auto industry, and improvident bankers, shake vigorously, and you've got...
The Yucks
Friday Night Lights meets The Bad News Bears in “a brisk, warmhearted reminder of how professional sports can occasionally reach stunning unprofessional depths” (Publishers Weekly): the first two seasons with the worst team in NFL history, the hapless, hilarious, and hopelessly winless 1976–1977 Tampa Bay Buccaneers. Long before their first Super Bowl victory in 2003, the Tampa Bay Buccaneers did something no NFL team had ever done before and that none will ever likely do again: They lost twenty-six games in a row. This was no ordinary streak. Along with their ridiculous mascot and uniforms, which were known as “the Creamsicles,” the Yucks were a national punch line and personnel...
The Sarajevo Olympics
To most observers, the 1984 Winter Olympics in Sarajevo, Yugoslavia, were an unmitigated success. That year, the unlikeliest of candidate cities in the unlikeliest of candidate countries did what many had thought impossible: it hosted an international sports competition at the highest level, housing and feeding hundreds of athletes and thousands of tourists while broadcasting a positive image of socialist Yugoslavia to the world. The first Winter Games held in a communist country, Sarajevo also marked the first Olympic confrontation of Soviet and American athletes since the U.S. boycott of the 1980 Moscow Summer Games. And the competitions themselves were spectacular and memorable. This was ...
Convention Center Follies
American cities have experienced a remarkable surge in convention center development over the last two decades, with exhibit hall space growing from 40 million square feet in 1990 to 70 million in 2011—an increase of almost 75 percent. Proponents of these projects promised new jobs, new private development, and new tax revenues. Yet even as cities from Boston and Orlando to Phoenix and Seattle have invested in more convention center space, the return on that investment has proven limited and elusive. Why, then, do cities keep building them? Written by one of the nation's foremost urban development experts, Convention Center Follies exposes the forces behind convention center development an...
Lies that Came True
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House Numbers
Most of us hardly ever think about those ubiquitous things that hang—along with wreaths, light fixtures, and the occasional delivery attempt notice—at our front door: house numbers, our address. Taken for granted in the hustle and bustle of everyday life, house numbers have the crucial burden of organizing the places of the world—and they do it with zero fanfare or appreciation. In this unique illustrated history, Anton Tantner pays long-overdue tribute to those unassuming combinations of digits, showing that house numbers haven’t always existed, and that they have their own interesting history, one he spells out with vivid images from around the world. As Tantner shows, house number...
Poland's Crooked Forest
This book introduces readers to the mysterious Crooked Forest in Poland and the debate about what caused this natural phenomenon. Features include a table of contents, fun facts, infographics, Making Connections questions, a glossary, and an index. QR Codes in the book give readers access to book-specific resources to further their learning. Aligned to Common Core Standards and correlated to state standards. DiscoverRoo is an imprint of Pop!, a division of ABDO.
Washington Off the Beaten Path®
Washington Off the Beaten Path features the things travelers and locals want to see and experience––if only they knew about them. From the best in local dining to quirky cultural tidbits to hidden attractions, unique finds, and unusual locales, Washington Off the Beaten Path takes the reader down the road less traveled and reveals a side of Washington that other guidebooks just don't offer.
Brand Relevance
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supportin...
