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This book is a straight-talking guide that walks you through the essentials of small business marketing. From marketing plans to targeting, from copywriting to branding, and from metrics to search engine positioning, the most essential tools for small business marketing are covered. After reading the book, you'll develop into a more confident marketer; able to take your company to the next level.
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A comprehensive text on how to develop, market, and sell your own product lines as independent labels or brands.
Breaking down complex concepts into simple and effective action plans, author Jan King will help you profit from her extensive experience and avoid common mistakes. This new revised edition elaborates on the six critical principles of running a small business that helped guide King to success: Set standards and give your employees the tools to meet your goals Lead by example Look to the long term–the very long term Find the important details and focus on them Watch for variances from expected results Face reality when you look at your company and take action Business Plans to Game Plans will help you turn your vision into a thriving business equipped to weather any market! Order today!