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Beyond Theory
Action Research is one of the most practical and down-to-earth ways of doing research into working life. Beyond Theory draws on examples and actual cases to discuss action research within the framework of the modern, and postmodern, theory of science debate. While action research has been much criticized by the traditionalists, the book reflects a convergence between action research and positions emerging out of the critique of scientific traditionalism. Discussions between these two fields of knowledge, originally so very different, can enrich both. The book will be useful not only to researchers and academics but to anyone who is interested in the role and use of knowledge in social and organizational development.
Web Advertising
This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.
Buddhism-the EBook
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Crowdsourcing and Online Collaborative Translations
Crowdsourcing and online collaborative translations have emerged in the last decade to the forefront of Translation Studies as one of the most dynamic and unpredictable phenomena that has attracted a growing number of researchers. The popularity of this set of varied translational processes holds the potential to reframe existing translation theories, redefine a number of tenets in the discipline, advance research in the so-called “technological turn” and impact public perceptions on translation. This book provides an interdisciplinary analysis of these phenomena from a descriptive and critical perspective, delving into industry approaches and fostering inter and intra disciplinary conne...
Patterns and Meanings
Patterns and Meanings consists of case studies which make use of corpora and concordance technology. Each case study elaborates a problem area, makes reference to both the descriptive and applied literature thus far, and then suggests ways of exploiting corpus data to shed light on the problem. Language phenomena investigated include word sense, phraseology and syntax, metaphor and creative use, text reference, idiom, and translation. Emphasis is given to information that usually cannot be found in dictionaries, grammars, language textbooks or other resources, but which the study of corpus data makes available. This work is particularly important not only for its language description insights, but also for pedagogical application. Further useful suggestions are included on setting up a medium-sized corpus on a personal computer.
Singapore and Malaysia
Over the years, the Englishes of Singapore and Malaysia have developed into varieties in their own right, ranging from the sub-varieties spoken by people with high levels of English-medium education and of higher socio-economic status. This text volume illustrates this from a range of examples of spoken and written Singapore and Malaysian English as well as advertising pamphlets, newspaper advertisements and literary texts. The introduction to the volume sketches the historical and ethnic background, the increase in the functions of English in the colonial and earlier post-colonial period and the divergent language policies which have led to a decline in the status and functions of English in Malyasia but an ever increasing emphasis on it in Singapore. Each text is accompanied by a set of notes which explain grammatical and lexical characteristics and give information about the background of the text.
Dictionary Visions, Research and Practice
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Cyberpragmatics
Cyberpragmatics is an analysis of Internet-mediated communication from the perspective of cognitive pragmatics. It addresses a whole range of interactions that can be found on the Net: the web page, chat rooms, instant messaging, social networking sites, 3D virtual worlds, blogs, videoconference, e-mail, Twitter, etc. Of special interest is the role of intentions and the quality of interpretations when these Internet-mediated interactions take place, which is often affected by the textual properties of the medium. The book also analyses the pragmatic implications of transferring offline discourses (e.g. printed paper, advertisements) to the screen-framed space of the Net. And although the main framework is cognitive pragmatics, the book also draws from other theories and models in order to build up a better picture of what really happens when people communicate on the Net. This book will interest analysts doing research on computer-mediated communication, university students and researchers undergoing post-graduate courses or writing a PhD thesis. Now Open Access as part of the Knowledge Unlatched 2017 Backlist Collection.
Approaches to Internet Pragmatics
Internet-mediated communication is pervasive nowadays, in an age in which many people shy away from physical settings and often rely, instead, on social media and messaging apps for their everyday communicative needs. Since pragmatics deals with communication in context and how more gets communicated than is said (or typed), applications of this linguistic perspective to internet communication, under the umbrella label of internet pragmatics, are not only welcome, but necessary. The volume covers straightforward applications of pragmatic phenomena to internet interactions, as happens with speech acts and contextualization, and internet-specific kinds of communication such as the one taking place on WhatsApp, WeChat and Twitter. This collection also addresses the role of emoticons and emoji in typed-text dialogues and the importance of “physical place” in internet interactions (exhibiting an interplay of online-offline environments), as is the case in the role of place in locative media and in broader place-related communication, as in migration.
Buddhism
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