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Entrepreneurship and Economic Transition in Central Europe
Since the fall of the Berlin Wall in 1989, Central European economies have been moving rapidly toward a common set of goals: political democracy, market-oriented economies and integration into the European and international business community. For businesses, Central Europe offers a unique window of opportunity and, in particular, two comparative advantages: a low-cost qualified workforce and stronger growth rates than mature Western European economies. This opportunity, seized by local entrepreneurs and foreign enterprises alike, is a significant competitive threat to companies not present in the region, or who have not found alternative strategies for increased growth and competitiveness. This book addresses economic transitions in Central Europe and analyzes the problems of Central European integration in the European Union.
New Silk Road: China Meets Europe In The Baltic Sea Region, The - A Business Perspective
The 'Belt and Road' initiative announced by Chinese President Xi Jinping in 2013 aims at reviving the ancient trade routes connecting China to Europe and Africa: the '21st Century Maritime Silk Road' and the inland 'Silk Road Economic Belt'. Both maritime and land routes of the New Silk Road meet Europe in the Baltics — a region accounting for some 150 million inhabitants representing 30% of the total EU population. The maritime route enters Europe through the Mediterranean Sea before reaching the largest European seaports of the North Sea and the Baltic Sea up to Saint Petersburg in Russia. The land route starting from West China crosses Central Asia, Russia and Belarus before reaching th...
China's Belt and Road Initiative
Since the introduction of the One Belt, One Road initiative (OBOR), first proposed in late 2013, international scholars have begun to study this new policy and its implications in the global age. While OBOR provides new opportunities for China in terms of regional cooperation and global development, many also raise concerns about China’s intentions of using economic means to achieve strategic and foreign policy objectives. Hailing from the West and the East, the authors reflect on the wide-ranging impacts of OBOR on specific countries, regions, economic policies, and geopolitical considerations. Including both theoretical research and empirical studies that explore opportunities and challenges related to OBOR, this edited volume will allow readers to gain a more comprehensive understanding of this ambitious undertaking and its long-term impact on the rest of the world.
India and China in Africa
With their phenomenal growth rates, India and China are surging ahead as world economic powers. Due to increasing instability in the Middle East, they have turned to Africa to procure oil to fuel their industrialisation process. Africa’s economy stands to be impacted in various ways due to the increasing interaction with these ‘Asian Giants’. This book analyses the acquisition of oil blocks by Indian and Chinese oil corporations in eleven West African countries. It describes the differences in how India and China mobilise oil externally to meet their respective goals and objectives. The book examines the rate of return on capital, rate of interest on loans and the ease of availability ...
The Evolution of the World Economy
The world economy is near a critical crossroads, as a rising China, the greatest-ever beneficiary of US-led capitalism, dreams to replace America's supremacy as a new hegemonic power with a non-liberal world order. This third volume of the trilogy on reformulating the ‘flying-geese’ theory explains how capitalism has changed industrial structures across the world. It asks whether the ‘flying-geese’ formation will survive the changes that have produced the East Asian miracle, and – as hoped – spread to Africa. Terutomo Ozawa’s reformulated 'flying-geese' theory explains structural changes as an innovation-driven, ratcheting-up process of economic growth and shows that market-dri...
Chinese Multinationals
This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.
Brand Breakout
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Encyclopedia of Global Studies
"With all entries followed by cross-references and further reading lists, this current resource is ideal for high school and college students looking for connecting ideas and additional sources on them. The work brings together the many facets of global studies into a solid reference tool and will help those developing and articulating an ideological perspective." — Library Journal The Encyclopedia of Global Studies is the reference work for the emerging field of global studies. It covers both transnational topics and intellectual approaches to the study of global themes, including the globalization of economies and technologies; the diaspora of cultures and dispersion of peoples; the tran...
Research Frontiers on the International Marketing Strategies of Chinese Brands
This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.
