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Desire by Design
Conventional thinking has brands trying to give customers what they want. But what if wanting is no longer enough? A customer may want a great mobile phone, for example, and there are many options. But a huge majority will choose the now iconic iPhone, even waiting long hours in lines to purchase the latest model. This is not simply about wanting. It’s about desire. The question for brand marketers is how to make that elusive magic happen. In Desire by Design, Jean-Pierre Lacroix unravels the irrational element of desire and explains how brands, designers, and marketers can tap into the emotional high that elicits such passion for certain brands. Jean-Pierre shapes high-level ideas and insights from neuroscience, cult fanaticism, and behavioral psychology into practical worksheets that explain the how-to in creating desire for a brand. Using design philosophies he has developed through his thirty years of experience, Jean-Pierre offers interesting history, insights from scientific research, and actionable advice to lead brands from a “want” category to the much-coveted “desire” space in the marketplace.
Revisiting the Arab Uprisings
Since 2013, the Middle East has experienced a double trend of chaos and civil war, on the one hand, and the return of authoritarianism, on the other. That convergence has eclipsed the political transitions that occurred in the countries whose regimes were toppled in 2011, as if they were merely footnotes to a narrative that naturally led from an "Arab Spring" to an "Arab Winter". This volume aims at rehabilitating those transitions, by considering them as expressions of a "revolutionary moment" whose outcome was never pre-determined, but depended on the choices of a large range of actors. It brings together leading scholars of Arab politics to adopt a comparative approach to a few crucial aspects of those transitions: constitutional debates, the question of transitional justice, the evolution of civil-military relations, and the role of specific actors, both domestic and international.
Belonging Experiences
How does a business create strong brand loyalty when there is so much competition for customers attention and needs? In Belonging Experiences, author Jean-Piere Lacroix explores the trends that impact how consumers connect with products and services while outlining a new model for brand engagement based on more than thirty years of leveraging the power of design thinking. The strategies outlined in Belonging Experiences provide businesses with easy-to-understand tools that lay the groundwork for a successful brand-engagement initiative. With timely examples and case studies to illustrate key points, Lacroix introduces the Beginning Experience concept that can unleash the full potential of advocates for brands, allowing for greater visibility and loyalty through third party endorsements and referrals. By understanding how consumer needs are evolving, creating an experience to meet these needs, leveraging technology, establishing an employee value proposition, and engaging employees to live the brand promise, businesses can create a successful experience for their brand that will truly resonate and connect with consumers and positively impact the organizations bottom line.
Awakening Islam
Amidst the roil of war and instability across the Middle East, the West is still searching for ways to understand the Islamic world. Stéphane Lacroix has now given us a penetrating look at the political dynamics of Saudi Arabia, one of the most opaque of Muslim countries and the place that gave birth to Osama bin Laden. The result is a history that has never been told before. Lacroix shows how thousands of Islamist militants from Egypt, Syria, and other Middle Eastern countries, starting in the 1950s, escaped persecution and found refuge in Saudi Arabia, where they were integrated into the core of key state institutions and society. The transformative result was the Sahwa, or “Islamic Awa...
The Ideological Origins of American Federalism
In this book, the author traces the history of American federal thought from its colonial beginnings in scattered provincial responses to British assertions of authority, to its emergence in the late eighteenth century as a normative theory of multilayered government. The core of this new federal ideology was a belief that multiple independent levels of government could legitimately exist within a single polity, and that such an arrangement was not a defect but a virtue.
Entertainment Destinations
Bright lights, strong colors, kinetic images, imaginative theming -- these are the dynamic concepts that drive the designs shown in a book devoted to fabulous recreation venues of all types.
An Institutional Approach to the Responsibility to Protect
Covering the main political organs of the UN, important regional and security organizations, international judicial institutions and the regional human rights protection systems, An Institutional Approach to the Responsibility to Protect examines the roles and responsibilities of the international community regarding the responsibility to protect. It also proposes improvements to the current system of collective security and human rights protection.
Diplomatic List
Directory of foreign diplomatic officers in Washington.
The Law and Practice of Peacekeeping
An innovative analysis of accountability in international peacekeeping and human rights, with a focus on the UN's Haiti mission.
Forma 1-es Gyilkosságok
„Hirtelen egy tompa puffanás hallatszott a kék-narancs versenyautóból, bár ezt talán még a közelben állók sem hallották. Néhány tizedmásodperc múlva azonban apró lángnyelvek jelentek meg az autó motorján, majd lassan terjedtek tovább, a hátsó légterelő szárnyak felé. A következő pillanatban akkora robbanás rázta meg a levegőt, hogy a környező házak ablakai buborékként repedtek szét, a pálya két oldalán álló bírókat iszonyú erő dobta hátra. A kék Renault olyan nagy erővel robbant darabokra, hogy a legnehezebb alkatrészek is több métert repültek. A lelátó közönsége és a televíziók előtt ülők milliói megbabonázva nézték, ahog...
