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Understanding Human Evolution
For the one-term course in human evolution, paleoanthropology, or fossil hominins taught at the junior/senior level in departments of anthropology or biology. This new edition provides a comprehensive overview to the field of paleoanthropology–the study of human evolution by analyzing fossil remains. It includes the latest fossil finds, attempts to place humans into the context of geological and biological change on the planet, and presents current controversies in an even-handed manner.
Sparing Nature
This text asserts that a stroke should be thought of as a syndrome, or collection of disease processes, rather than a single disease. Strokes are characterized by restriction of blood flow to the brain and are responsible for imposing a very significant burden on healthcare systems, accounting for more than four million deaths per year. They can be directly linked to the majority of adult neurological disability and they contribute to vascular dementia, the second most common cause of dementia after Alzheimer's Disease. Despite its importance on a population basis, research into the genetics of strokes has lagged behind many other disorders; however, the situation is changing and there is now growing evidence that genetic factors are important in the stroke risk, often acting via interactions with conventional risk factors.
The Riddled Chain
Had any link in the evolutionary chain of events been slightly different, then our species would not be as it is today . . . or our ancestors may not have survived at all."--BOOK JACKET.
Audience
Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are. With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative. This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term. As content marketing professionals have discovered, the days of “build it and they will come” are long gone. If you’re looking for a way to gain a lasting advantage over your competition, look no further and start building your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube audiences to last.
Sparing Nature
Are humans too good at adapting to the earth’s natural environment? Every day, there is a net gain of more than 200,000 people on the planet—that’s 146 a minute. Has our explosive population growth led to the mass extinction of countless species in the earth’s plant and animal communities? Jeffrey K. McKee contends yes. The more people there are, the more we push aside wild plants and animals. In Sparing Nature, he explores the cause-and-effect relationship between these two trends, demonstrating that nature is too sparing to accommodate both a richly diverse living world and a rapidly expanding number of people. The author probes the past to find that humans and their ancestors have...
Who was Adam?
Who was Adam? Was he the result of still ongoing natural processes or a unique creation? Observations seem to validate at least some aspects of evolutionary theory, but long before Darwin a man named David discerned that there's more to humanity than nature alone can account for. In the original publication of Who Was Adam? (2005), biochemist Fazale Rana and astronomer Hugh Ross discussed cutting-edge research in junk DNA, the human fossil record, human and chimp genetic similarities, and more. They proposed a new scientific testable model for human origins. This robust 10-year update provides rigorous testing of the evolution and creation scenarios. New discoveries in genetics and paleoanthropology, especially, provide helpful evidence. How has RTB's biblically aligned model for human origins fared? Can human evolution be declared a fact? Or does a creation model make more scientific sense?--Publisher
African Biogeography, Climate Change, and Human Evolution
Bringing an ecological and biogeographic perspective to recent fossil finds, this book provides a new synthesis of ideas on hominid evolution and will be a valuable resource for a variety of researchers.
Social Media Marketing
How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owne...
The Case Against Women Raising Children
For information about the book go to www.GroenendaelPress.com. Evolution and culture produce a body and mind to suit a creatures role in the world. Whether care of the young is provided by males, females or both, each species has evolved caregiver traits suited to that task. The result is caring- women and provider-men. In other words you are what you do. However, with the honing of each trait, a creature pays a price. In the case of a woman who specialized her body and mind to childcare, the price was a failure to develop skill at financial self sufficiency and individual direction, which in turn made it more likely that such a woman will live in a subordinate relationship. Women as primary parents perpetuated gender roles. Women internalized this definition of themselves, and they became somewhat comfortable with it. Even when they wanted more power over their lives, they found themselves trapped from within. But, human beings have also evolved the trait of educability. We can learn. We can choose the direction in which we develop our abilities and traits. The case against women raising children is the case for parents raising children.
On the Nature of Ecological Paradox
This work is a large, powerfully illustrated interdisciplinary natural sciences volume, the first of its kind to examine the critically important nature of ecological paradox, through an abundance of lenses: the biological sciences, taxonomy, archaeology, geopolitical history, comparative ethics, literature, philosophy, the history of science, human geography, population ecology, epistemology, anthropology, demographics, and futurism. The ecological paradox suggests that the human biological–and from an insular perspective, successful–struggle to exist has come at the price of isolating H. sapiens from life-sustaining ecosystem services, and far too much of the biodiversity with which we...
