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Current Issues in Political Marketing
Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i
Marketing Communications
With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without the right reach to your potential customers and the right message to engage them. This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) sho...
In My Mind's Eye
As the Second World War wound down, five-year-old Jenny Lloyd began a new life with her parents and baby brother on a farm in a remote area of Cornwall. With no telephone, electricity or indoor plumbing, the family-who had been separated for much of the war-now spent days together, experiencing the hardships and delights of English existence in the mid-twentieth century. In a series of verbal snapshots, Jenny describes her youth in England in the 1940s and 50s-her memories of World War II, her life on the farm, and her experiences at boarding school. Written in vividly descriptive prose, her story provides a fascinating portrait of an unusual childhood and adolescence.
Contextual Safeguarding and Child Protection
This book offers a complete account of Contextual Safeguarding theory, policy, and practice frameworks for the first time. It highlights the particular challenge of extra-familial routes through which young people experience significant harm, such as child sexual exploitation, criminal exploitation, serious youth violence, domestic abuse in teenage relationships, bullying, gang-association, and radicalisation. Through analysing case reviews, observing professionals, and co-creating practices with them, Firmin provides a personal, philosophical, strategic, and practical account of the design, implementation and future of Contextual Safeguarding. Drawing together a wealth of practice examples,...
Queen of the Fall
Whether pulled from the folds of memory, channeled through the icons of Greek mythology and Roman Catholicism, or filtered through the lens of pop culture, Sonja Livingston’s Queen of the Fall considers the lives of women. Exploring the legacies of those she has crossed paths with in life and in the larger culture, Livingston weaves together strands of memory with richly imagined vignettes to explore becoming a woman in late 1980s and early 1990s America. Along the way, the award-winning memoirist brings us face-to-face with herself as an inner-city girl—trying to imagine a horizon beyond poverty, fearful of her fertility and the limiting arc of teenage pregnancy. Livingston looks at the...
Routledge Handbook of Political Management
The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life. While most chapters focus on American politics and campaigns, there are also contributions on election campaigns in Europe, the Middle East, Russia, Australia, East Asia, and Latin America. In addition to a thorough treatment of campaign and elections, the authors discuss modern techniques, problems, and issues of advocacy, lobbying, and politic...
The Cambridge Companion to Nineteenth-Century American Women's Writing
A 2001 Companion providing an overview of the history of writing by women in nineteenth-century America.
The Routledge Companion to Nonprofit Marketing
Written by a leading team of international experts, this is a timely collection of cutting edge articles. It offers a complete overview of marketing issues in the nonprofit sector, and a review of the latest research.
Political Marketing
Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office.analyses the implications of political marketing for democracy - are we happy to be 'citizen-consumers'?Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text:examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market...
Philosophical Essays on Free Stuff
In Philosophical Essays on Free Stuff, Robyn Ferrell depicts figures of freedom in consumer culture, a world made image by the internet and globalization. Through word and image associations, Ferrell links the question of "free" to the effects of instrumentalism in the political sphere. The discussion proceeds through these images which allow the question to come into focus through diverse perspectives. Each essay is autonomous, and all are linked. Grounded in critical theory, continental philosophy, and cultural studies, Ferrell explores ideas of free gift, free thought, free time, free choice, free love, free market, free speech, and free world.
