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Current Issues in Political Marketing
Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i
Marketing Communications
With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without the right reach to your potential customers and the right message to engage them. This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) sho...
Transpositions
"This book offers an account of ethical and political subjectivity in contemporary culture. It makes a case for a non-unitary or nomadic conception of the subject, in opposition to the claims of ideologies such as conservatism, liberal individualism and techno-capitalism. Braidotti takes a stand against moral universalism, while offering a vigorous defence of nomadic ethics against the charges of relativism and nihilism. She calls for a new form of ethical accountability that takes "Life" as the subject, not the object, of enquiry. The nomadic ethical subject negotiates successfully the complex tension between the multiplicity of political forces on the one hand and the sustained commitment to emancipatory politics on the other."
Another Second Chance
As a self-employed electrician, Lloyd Barrett doesn’t meet a lot of eligible gay men on the job. So he downloads a dating app on a whim, and is surprised to find a profile for Doug Pfost, the former quarterback of his high school football team. He’s even more surprised when Doug likes his photo. Soon they meet up at a local bar after work. Doug tells Lloyd he married his high school sweetheart after graduation but now, ten years and a young son later, Doug is in the process of getting a divorce and looking to explore his sexuality. Even though they seem to hit it off, Doug runs out on him when Lloyd gets up to pay the bill. Later that evening, Doug calls to ask for a second chance. However, this second date also results in Doug bailing. Doug begs for patience as he struggles to come out. Is Lloyd willing to give Doug another second chance?
Contextual Safeguarding and Child Protection
This book offers a complete account of Contextual Safeguarding theory, policy, and practice frameworks for the first time. It highlights the particular challenge of extra-familial routes through which young people experience significant harm, such as child sexual exploitation, criminal exploitation, serious youth violence, domestic abuse in teenage relationships, bullying, gang-association, and radicalisation. Through analysing case reviews, observing professionals, and co-creating practices with them, Firmin provides a personal, philosophical, strategic, and practical account of the design, implementation and future of Contextual Safeguarding. Drawing together a wealth of practice examples,...
The Rogue
Winston is a gentleman farmer who has a penchant for bourbon and fast women. Follow the story to see how his life completely changes.
Lloyd's List
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In My Mind's Eye
As the Second World War wound down, five-year-old Jenny Lloyd began a new life with her parents and baby brother on a farm in a remote area of Cornwall. With no telephone, electricity or indoor plumbing, the family-who had been separated for much of the war-now spent days together, experiencing the hardships and delights of English existence in the mid-twentieth century. In a series of verbal snapshots, Jenny describes her youth in England in the 1940s and 50s-her memories of World War II, her life on the farm, and her experiences at boarding school. Written in vividly descriptive prose, her story provides a fascinating portrait of an unusual childhood and adolescence.
Political Branding in Turbulent times
Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. The COVID-19 pandemic, national and international tensions, and the proliferation of autocratic, chauvinist, and, at the most extreme, fascist forces around the world all contribute to turbulent political times. Such environments constitute tremendous challenges, but also opportunities for scholars to contribute to an understanding of processes in the political market, using the lens of political branding theories. Authors from various disciplinary backgrounds, including social psychology, marketing, and media and communications, provide commentaries and analyses of branding processes in different national contexts, all characterised by tensions and challenges. The topical and provocative content of the chapters, all focusing on recent political events and phenomena in the political arena, should appeal to researchers, branding practitioners, politicians, and members of the public seeking to deepen their understanding of current events and political branding concepts.
Beyond Behaviour Change
A desire to change behavior--getting people to eat better, approach child discipline differently, or even just take the bus--is at the root of a lot of social and social welfare programs. But the question of how we can bring about effective, lasting changes in behavior is a complicated one, drawing together a range of academic disciplines and fields of social research. This book explores the political and historical landscape of behavior change, covering political ideology, trends in academic theory, and new innovations in practice and research. In addition, it examines priorities that have become central to thinking in the field, such as ways of evaluating success and measuring return on investment.
