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Layout, Making it Fit
Finding the right balance between content and space is a challenge every graphic designer faces. The cookie-cutter templates most layout books offer don't help, because every project has a different content-to-space ratio. Finally, here is a book that gets to the heart of challenging layout design. It offers general techniques for working with varying quantities of content and shows how designers can apply these techniques in their own work. The book focuses on the two most difficult layout issues: compacting a high volume of content onto a small area while maintaining beauty and readability; and applying a small volume of content to a large space without making it look "bare." From posters to logos and magazines to book covers, two veteran design consultants examine more than 150 projects and illustrate the methodologies and solutions that made each work. This invaluable resource reveals how to make content shine in any space.
Typography Best Practices
Web design is not just about a flamboyant or simply beautiful website appearance. This book is about small — but crucial — details, in a specialty that is all about details. Whether you're interested in determining the right paragraph layout or typographic details, observing the correct typographic etiquette or making the other small decisions that will dramatically influence how your website is perceived, many answers will present themselves in this collection of articles. TABLE OF CONTENTS -The Perfect Paragraph -Mind Your En And Em Dashes: Typographic Etiquette -Why Subtle Typographic Choices Make All The Difference -A Closer Look At Font Rendering -The Creative Way To Maximize Design Ideas With Type -Applying Macrotypography For A More Readable Web Page -Avoiding Faux Weights And Styles With Google Web Fonts
Understanding Attachment and Attachment Disorders
"This book presents a short and accessible introduction to what 'attachment' means, how to recognise attachment disorders in children, and how to help them." -back cover
What Makes Great Design
Why are some designs more successful and influential than others? This book showcases 80 exceptional creations, from the Polaroid Land camera and the Sony Walkman to the Coca-Cola bottle and Converse All Stars.
Creativity Lessons For Web Designers
"Creativity" is a term that often partakes of something mysterious and nearly magical — something that we are blessed with, something like an ambivalent, secret power that one moment strikes us unexpectedly, and then puts us on hold when we desperately try to come up with an idea. But the infamous creative spark isn't as random as we might think. This eBook is a collection of creativity lessons that may help you overcome a creative trough. Our authors provide some general insights into the process of creativity, discuss some interesting aspects, such as why it is important to also have a life outside the Web, and also present useful hands-on tips on how to develop fresh approaches to given...
Legacy of Typography
Typography is everywhere. If you walk out the door, you will be hard pressed to find any element of our daily lives that doesn't involve or rely on typography. The prevalence of typography is not limited only to the analog world. This eBook introduces historical and cultural aspects of type and how they relate to the Web industry. Find out about changing fads in type, about the complexities of Japanese characters and about typographic applications for different situations. You are sure to learn something that you didn't know before from our great authors. TABLE OF CONTENTS - Japanese, A Beautifully Complex Writing System - Respect Thy Typography - Typography Carved In Stone - Industrial-Strength Types - Legitima Typeface: An Experience Of Fossils And Revivals - When Typography Speaks Louder Than Words - Weird And Wonderful, Yet Still Illegible - Font Wars: A Story On Rivalry Between Type Foundries - Hands-On Experience: The Rehabilitation Of The Script
Typography: Practical Considerations And Design Patterns
Typography is a very powerful design element. Whenever we have a typographic system in place, we can use it to structure content, communicate ideas and even enhance meaning. However, employing it in a way that masters that delicate balance between being unobtrusive (catering for a pleasant reading experience) and engaging enough (keeping the reader’s interest on a page) can be quite a challenge. With the help of this eBook, you can learn how to train and sharpen your eyes to recognize specific typographic details which will be sure to guide you in your own projects and make it easier for you to make design decisions. After an initial stroll through type terminology and classification, this...
Economics of Visual Art
Markets -- Cost -- Price -- Structure -- Failure -- Power -- Labor -- Property -- Investment -- Systems.
THE ART OF PACKAGING
One of a few books about the art of packaging in Vietnam, its history, and transformations over time. What is its theoretical framework and implementation in practice? How are the design and the art of packaging in Vietnam impacted by Western thinking on industrial arts and what traditions it is still upholding? What are important developments of modern packaging art in Vietnam? How are the social and economical changes reflected in the packages of consumer goods in the country? And how the new look of these goods create a new consumerism culture in the ex-Stalinism nation? This book sums up what has happened with the aesthetic aspect of packaging in Vietnam, theoretically and practically, in the last half century and tries to answer parts of these questions.
Image Studies
"Image Studies provides an engaging introduction to visual studies analysis and an account of existing and emergent visual culture debates, along with chapters on a range of topics, including: consumer culture and identity; photography and digital imaging; painting and drawing; the moving image; the relationship between image and text (including reference to text in art, comics and animation); and scientific imaging. Written in an engaging and accessible way, the text will also include extracts of existing critical materials. Each chapter will include key set readings, including short extracts from existing literatures with accompanying study notes and questions. The chapters will also include a range of critical and creative tasks, designed to bring the academic study of visual culture into direct contact with practical aspects of visual culture and image-making. Image Studies is a new text aimed predominantly at undergraduate students in visual culture, but which will also be useful for media studies students and arts students more generally"--
