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Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.
Co-Winner of the Thomas J. Wilson Memorial Prize A New York Times Notable Book of the Year A New York Times Book Review Editors’ Choice A Wall Street Journal Favorite Book of the Year A Choice Outstanding Academic Title of the Year A Publishers Weekly Favorite Book of the Year In the United States today, one in every thirty-one adults is under some form of penal control, including one in eleven African American men. How did the “land of the free” become the home of the world’s largest prison system? Challenging the belief that America’s prison problem originated with the Reagan administration’s War on Drugs, Elizabeth Hinton traces the rise of mass incarceration to an ironic sour...
"A fascinating, if disturbing, window onto the origins of racism." --Publishers Weekly "The eighteenth-century essays published for the first time in Who's Black and Why? contain a world of ideas--theories, inventions, and fantasies--about what blackness is, and what it means. To read them is to witness European intellectuals, in the age of the Atlantic slave trade, struggling, one after another, to justify atrocity." --Jill Lepore, author of These Truths: A History of the United States The first translation and publication of sixteen submissions to the notorious eighteenth-century Bordeaux essay contest on the cause of black skin--an indispensable chronicle of the rise of scientifically bas...
Thalli has fifteen minutes and twenty-three seconds to live. The toxic gas that will complete her annihilation is invading her bloodstream. But she is not afraid. Decades before Thalli’s birth, the world was decimated by a nuclear war. But life continued deep underground, thanks to a handful of scientists known as The Ten. There they created genetically engineered human beings who are free of emotions in the hope that war won’t threaten the world again. Thalli is an anomaly, born with the ability to feel emotions and a sense of curiosity she can barely contain. She has survived so far by hiding her differences. But then her secret is discovered when she’s overwhelmed by the emotion of ...
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Debt was an inescapable fact of life in early America. At the beginning of the eighteenth century, its sinfulness was preached by ministers and the right to imprison debtors was unquestioned. By 1800, imprisonment for debt was under attack and insolvency was no longer seen as a moral failure, merely an economic setback. In Republic of Debtors, authorBruce H. Mann illuminates this crucial transformation in early American society.
The Lancashire Giant tells the story of a nine-year-old cotton weaver who went on to carve out two extraordinary careers for himself. In the first, David Shackleton became a truly dominating presence in the Edwardian trade union movement, was the third MP to be elected under the banner of the Labor party, and played a critical role in the infancy of the party. His second career, begun at Winston Churchill’s prompting in 1910, took him to the summit of the British civil service and to active participation in the deliberations of Lloyd George’s War Cabinet. Prominent union officials have frequently become government ministers, but none has repeated Shackleton’s achievement in becoming the permanent secretary of a ministry. "This distinctive career is presented and analysed in meticulous detail by Ross Martin... The result is a thorough and rounded portrait strengthened by some suggestive analysis of Shackleton as a private individual."—Labor History "An accessible, detailed, analytic and sympathetic study."—English Historical Review
America is a nation making itself up as it goes along—a story of discovery and invention unfolding in speeches and images, letters and poetry, unprecedented feats of scholarship and imagination. In these myriad, multiform, endlessly changing expressions of the American experience, the authors and editors of this volume find a new American history. In more than two hundred original essays, A New Literary History of America brings together the nation’s many voices. From the first conception of a New World in the sixteenth century to the latest re-envisioning of that world in cartoons, television, science fiction, and hip hop, the book gives us a new, kaleidoscopic view of what “Made in A...
Maria Sibylla Merian, a German painter and naturalist, produced an innovative work on tropical insects based on lore she gathered from the Carib, Arawak, and African women of Suriname.