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Advanced Marketing Management
Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this shifting landscape and address the skills gap that many of today's marketers face? Advanced Marketing Management prepares students for this new world of marketing. Since traditional marketing approaches fail to provide convincing solutions to modern business realities, a new approach is urgently needed if marketers are to regain trust within their organizations. Using contemporary examples, business c...
Data Storytelling in Marketing
Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't be believable or truly persuasive. Understanding how to use data to build and tell stories is an increasingly important part of the modern-day marketers' toolkit. Stories centered on robust evidence and credible data can withstand challenges, provide meaning, offer insight and engage audiences. This book is designed to plug the data storytelling skills gap and enable marketing professionals to cut through the data overload, join the data dots and create engaging narratives and content. Regardless of whether you're a data expert, data...
Neurociência para líderes
Aprenda a dominar e aperfeiçoar os mecanismos do seu cérebro com experts em neurociência e liderança e transforme seu comportamento despertando o melhor líder que há em você! Com base nas descobertas mais recentes da neurociência e das ciências comportamentais, este livro apresenta uma estrutura prática para que você se torne mais eficaz e produtivo em situações profissionais complexas. A abordagem dos autores sobre a liderança do cérebro adaptável é um guia passo a passo para aprimorar seu modo de pensar, compreender e aplicar suas emoções, controlar as reações automáticas do seu cérebro e melhorar suas habilidades relacionais. Neurociência para líderes explica a ciência por trás da técnica e também como aplicá-la nos negócios, demonstrando de que modo você pode se tornar um líder melhor por meio do aprendizado do que há de mais moderno nos estudos científicos sobre o cérebro. Com ferramentas, dicas de gestão e ações claras para implementar o método de imediato, este livro é um companheiro inestimável para administradores e líderes que desejam estar na vanguarda.
Neuroscience for Leaders
To behave more productively in complex business situations, we need to understand and alter the inner workings of our brain. With insight from applied neuroscience, behavioural economics and psychology, the brain can be retrained and become our most valuable asset. Neuroscience for Leaders takes a practical approach and offers an easy-to-implement framework for making the behavioural changes to become a more effective leader. Drawing on research and practical experience, the authors present a flexible framework for fine-tuning the leadership brain. The Brain Adaptive Leadership approach is a step-by-step guide to enhancing the way you think, understanding and nurturing emotions, shaping automated brain responses, and developing dynamic relations. Neuroscience for Leaders explains both the underlying science and how to apply its findings in business, demonstrating why and how you can become a better leader through brain-based learning. With tools, managerial tips and clear actions to implement the method straight away, Neuroscience for Leaders is an invaluable companion to managers and leaders who want to gain the brain edge.
Reinforcements
Humans have a natural instinct to help others. Imagine walking up to a stranger on the subway and asking them for their seat. What about asking a random person on the street if you could borrow their phone? If the idea makes you squeamish, you're not alone--social psychologists have found that doing these very things makes most of us almost unbearably uncomfortable. But here's the funny thing: even though we hate to ask for help, most people are wired to be helpful. And that's a good thing, because every day in the modern, uber-collaborative workplace, we all need to know when and how to call in the cavalry. However, asking people for help isn't intuitive; in fact, a lot of our instincts are...
Social Physics
"From one of the world's leading data scientists, a landmark tour of the new science of idea flow, offering revolutionary insights into the mysteries of collective intelligence and social influence" If the Big Data revolution has a presiding genius, it is MIT's Alex "Sandy" Pentland. Over years of groundbreaking experiments, he has distilled remarkable discoveries significant enough to become the bedrock of a whole new scientific field: social physics. Humans have more in common with bees than we like to admit: We're social creatures first and foremost. Our most important habits of action--and most basic notions of common sense--are wired into us through our coordination in social groups. So...
The Neighbors
It’s been two years since the Great Incursion, an event that saw the entry of many alien species to our world. Some were friendly, some weren’t. With those that weren’t, wars resulted, leading to millions of deaths. Darby ‘Dar’ Havens, eighteen, moves with his parents, both scientists who work for the government, to Sinley, Idaho, a tiny town. Once there, Dar finds out that his neighbors aren’t from that state—or this galaxy. He meets shape shifters, a mole lady, and Pimevar, a young woman with bat wings and a vampiric appearance. Dar befriends the new arrivals, and he realizes that they’re friendly. He also meets the Uncontrollables who live down the block and don’t mix with anyone. Dar’s relationship with Pimevar develops, but trouble comes in the form of government organizations who think the only good alien is a dead alien. It’s time for Dar to make a choice. If he sides with the government, he’ll live. If he sides with the aliens, chances are he won’t see another sunrise.
Performing Pippin Pearmain 3
Pippin Pearmain has a screen test—the first in several years. Before flying to Sydney to meet her new agent, the director, and the rest of the cast of Half-Life of the Lost, she cashes in the mystery holiday voucher that was a gift from her recently deceased Cousin Lupin. Sailing on the yacht Tulpenmanie was fun…until one of the crewmen went missing. That was bad, but now he’s turned up and jumped into the sea with Pip in his arms. Well…she did agree to meet his family! Skinny dipping under a waterfall, swimming into a cave, dancing on the chalk and meeting an extended family takes Pip’s mind off the impending return to film work, but even holidays in fairyland have to end. Pip knows she needs to be back at Lemonwood Cottage in time to take her agent’s call. She has to organise a sitter for the cats who seemed curiously willing to let her go and leave them with a stranger. Pippin Pearmain has led an interesting life, but it had been winding down. Now, at the age of sixty-six, that life has gone utterly nuts. She wouldn’t change that for the world.
