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Major Companies of Europe 1991-1992 Vol. 1 : Major Companies of the Continental European Community
Volumes 1 & 2 Guide to the MAJOR COMPANIES OF EUROPE 1991/92, Volume 1, arrangement of the book contains useful information on over 4000 of the top companies in the European Community, excluding the UK, over 1100 This book has been arranged in order to allow the reader to companies of which are covered in Volume 2. Volume 3 covers find any entry rapidly and accurately. over 1300 of the top companies within Western Europe but outside the European Community. Altogether the three Company entries are listed alphabetically within each country volumes of MAJOR COMPANIES OF EUROPE now provide in section; in addition three indexes are provided in Volumes 1 authoritative detail, vital information on ...
Major Companies of Europe 1993/94
Guide to the Volumes 1 & 2 MAJOR COMPANIES OF EUROPE 1993/94, Volume 1, arrangement of the book contains useful information on over 4000 of the top companies in the European Community, excluding the UK, over 1100 This book has been arranged in order to allow the reader to companies of which are covered in Volume 2. Volume 3 covers find any entry rapidly and accurately. over 1300 of the top companies within Western Europe but outside the European Community. Altogether the three Company entries are listed alphabetically within each country volumes of MAJOR COMPANIES OF EUROPE now provide in section; in addition three indexes are provided in Volumes 1 authoritative detail, vital information on ...
Major Companies of Europe 1990/91
Graham & Trotman, a member of the Kluwer Academic VOLUMES 1 &2 Publishers Group is one of Europe's leading publishers of MAJC?R COMPANIES OF EUROPE 1990/91, Volume 1, business information, and publishes company reference contaln~ us~ful information on over 4000 of the top annuals on other parts of the world as follows: comPB:nles In the European Economic Community, excluding the UK, nearly 1500 companies of which are MAJOR COMPANIES OF THE ARAB WORLD covered in Volume 2. Volume 3 covers nearly 1100 of the MAJOR COMPANIES OF THE FAR EAST & AUSTRALASIA top companies within Western Europe but outside the MAJOR COMPANIES OF THE U.S.A. European Economic Community. Altogether the three volumes of ...
Marketinggeschichte
»Marketing is everything«, hieß es 1991 im Harvard Business Review. Dabei war das Marketing zunächst nur ein Instrument, um den Absatz von Produkten wie Schokolade und Waschpulver zu steigern. In diesem Band wird erstmals die Geschichte des Marketings dargestellt, von der Unternehmenspraxis bis zur wissenschaftlichen Theorie, von der Werbung und Demoskopie bis zum Einsatz von Marketing- Techniken in Wahlkämpfen. Marketing, so zeigt sich, ist mittlerweile zu einer umfassenden Sozialtechnik geworden: Ob Wissenschaftler, Politiker oder Popstar, ob Universität, Partei oder Unternehmen – niemand, der sich öffentlich präsentiert, kann noch auf gutes Marketing verzichten.
Moderne Marketing-Kommunikation
Das Lehrbuch gibt vor einem kommunikationswissenschaftlichen Hintergrund einen Überblick über die Grundlagen und das Management Moderner Marketing-Kommunikation. Ausgehend von der systematischen Aufbereitung der neueren Entwicklungen wird der Marketing-Kommunikationsprozess und dessen Management gegliedert nach seinen einzelnen Phasen dargestellt. Besondere Berücksichtigung finden dabei die neuen Kommunikationsdisziplinen wie Utility Marketing, Guerilla Marketing oder Word-of-Mouth-Marketing.
Shell in der Krise
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Germany's Top 500
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